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Longtime FIR supporter Bryan Person caught up with social media consultant Jon Burkhart at the 2015 South by Southwest Interactive festival, where the pair talked about Burkhart’s focus on helping organizations avoid embarrassing themselves online.

At SxSW, Burkhart handed out postcards as icebreakers, each features an examble of a brand #fail on social media, including one dealing with the Justine Sacco kerfuffle, one addressing the ill-advised SpaghettiOs tweet commemorating Pearl Harbor Day, and one about the Golf Channel’s I Have a Golf Dream tweet on Martin Luther King, Jr.’s birthday. He also has produced the Tits-up, Balls-up Challenge, a game he introduced to attendees at SxSW, pictured below, which he talks about in the interview.

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About our Conversation Partner

Jon Burkhart is a consultant, speaker, and author, baed in London. He is the co-author of Newsjacking, a 2013 book he wrote with Grant Hunter about how brands can be part of cultural conversations without looking like idiots (according to a Fast Co.Create review).

Jon started the first real-time marketing blog, UrgentGenius.com, in 2010 with his co-author, Grant Hunter. He sits on the South by Southwest Interactive Advisory Board; he has created or delivered seven talks at SxSW in four years. Burkhard leads “think-make-launch” workshops for agencies, brands, and organizations including British Design and Art Direction. He builds newsrooms in agencies to kick-start real-time content creation, and donates time to a cause he created called Millennial Mentoring, which launched at SxSW in 2013).

He spent 10 years in advertising agencies before moving into his current activities.

Connect with Jon on Twitter at @JonBurkhart

About our Guest Interviewer

Bryan Person’s role at Lithium Technologies is to help the community provider’s enterprise clients offer high-level customer care to their customers across the social web. Bryan delivers strategic counsel on best practices in social customer care and online engagement, and training/implementation on the company’s cloud-based Lithium Social Web platform.

He also leads presentations and panel discussions on social customer care at events and conferences, having spoken recently at SXSW Interactive, the WOMMA Summit, BlogWorld NYC & LA, and the Social Media Club Dallas.

Bryan is the founder of the Social Media Breakfast, an event-and-networking series for teaching, sharing, and learning about industry best practices. The breakfasts began in Boston in August 2007, and have since spread to more than 50 cities around the world.

Bryan’s specialties include customer service, social customer care, social CRM, professional speaking, content marketing, content creation, online communities, business blogging, corporate blogging, blogger outreach, podcasting, and corporate podcasting.

Connect with Bryan on Twitter at @BryanPerson

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio

About Neville Hobson

Neville Hobson is a communicator, social strategist, consultant, digital change agent, writer, and podcaster. He is co-founder and co-host of the 'For Immediate Release' podcast. Since 2000, his career has focused on working with organisations globally to help them leverage his experiences, knowledge and subject-matter expertise of social networks, social media marketing, analytics and insights reporting, to create and build foundations for authentic engagement and to expand online reach and influence. Full bio