Members of the Arthur W. Page Society — the professional association for senior PR and corporate communication executives — have been busy. Following the 2007 release of “The Authentic Enterprise,” the society introduced a new model that “describes the distinctly valuable enterprise leadership role that communications plays” within the radical transformations taking place throughout the worlds of business, including digital transformation, increased transparency expectations, and unstoppable globalization. This introduction of this new model (at right) was followed by the release of a white paper on “The New CCO: Transforming Enterprises in a Changing World.” With the white paper under their belt, the Society is undertaking a new long-term study into “Corporate Character: How Leading Companies are Defining, Activating & Aligning Values.”
Page Society President Roger Bolton joins host Shel Holtz to discuss these three endeavors — the new model, the CCO report, and the corporate character study — and what communicators can learn from them.
Also, the FIR Podcast Network welcomes Thornley Fallis Communications as the sponsor of FIR Interviews.
About our conversation partner:
Roger Bolton is the president of the Arthur W. Page Society, the premier professional association for senior corporate communications executives. He is a trustee and a past chairman of the Page Society.
Previously, Bolton served as senior vice president of communications at Aetna, a $60 billion provider of health care benefits, with responsibility for all internal and external communications, advertising, brand management and corporate public involvement. Before Aetna, Bolton was IBM’s director of corporate media relations and director of communications for the IBM server and software groups.
Prior to his business career, Bolton served as assistant secretary of the Treasury for public affairs under President George H.W. Bush, special assistant to President Reagan in the White House, and assistant U.S. trade representative for public affairs in the Executive Office of the President under President Reagan. He is a recipient of the U.S. Treasury Distinguished Service Award and a Lifetime Achievement Award as a Thought Leader in Trustworthy Business Behavior from Trust Across the World. He was also named one of the 100 Most Influential in Business Ethics by Ethisphere Institute.
In addition to Page, Bolton serves on the boards of the Yale Center for Faith & Culture, the Elon University School of Communications, the Arthur W. Page Center for Integrity in Public Communication at Penn State University, the Baruch College MA in Corporate Communication Program and the Ethisphere Institute.