A lot of startups have their origins in the recognition of a marketplace need and the technical chops to fill it. APPrise Mobile — which offers apps companies can brand for delivery of news and information to four distinct corporate audiences — came at it from a different perspective. Jeff Corbin was CEO of KCSA Strategic Communications, a 40-year-old integrated communications firm specializing in investor relations, public relations, and marketing services, including advertising, web design and development, and corporate ID. While there, it became clear that the shift to mobile was fueling the need for delivery of IR content via an app. The software was initially developed within the agency before it became clear that it could serve as the foundation for an entirely new business.
Today, APPrise Mobile has expanded its offerings to include an app for delivery of content to employees (which taps into the company’s employee directory), one for conference attendees, and one for other stakeholders.
In this FIR interview, Shel Holtz talks with Jeff about the origins of the company, how communicators can use these tools, and what’s ahead for mobile communication.
You can connect with Jeff on Twitter at @jcorbinIR.
About our conversation partner:
Jeff Corbin is the CEO and Founder of APPrise Mobile, the creator of theEMPLOYEEapp for mobile employee communications. Prior to founding APPrise Mobile, he was the CEO of KCSA Strategic Communications, a public relations and corporate communications consulting firm in New York City.
Jeff is the author of Investor Relations: The Art of Communicating Value. He has been a leading voice and advocate for the use of mobile technology and social media in communications. He has been published in IR Magazine, PR Week, PR Daily, Inside Investor Relations, Sci-Tech Today, Alister & Paine and Social Media Today and has appeared on CNBC, Bloomberg, Voice of America, and Canada’s Business News Network. He has been interviewed and sourced as an expert on the subject of mobile technology and social media by The Wall Street Journal, Fortune, MarketWatch and CNBC.com among other top-tier media outlets.
Jeff is a licensed attorney and before entering the communications industry practiced securities and bankruptcy law in New York City.