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Has your school integrated a marketing automation program?

If not, or if you have not been successful with your marketing automation efforts, you will want to listen to the insights from Christie Campbell, Associate Vice President of Marketing at St. Edward’s University. Christie spear-headed St. Edward’s marketing automation program two years ago. This year, St. Edward’s won the Best Marketing Automation in Content Marketing by the Content Marketing Institute. On episode 63 of FIR on Higher Education, Christie discusses her school’s success with marketing automation. She outlines what went into St. Edward’s University winning the Content Marketing Institute award and provides input on topics such as:

– Creating content related to the audiences’ needs first.

– How to structure a team

– Thinking through purchasing marketing automation services

– Generating emails

– Using marketing automation to glean insights on the customer experience

About Christie Campbell

Christie Campbell is a leader of the St. Edward’s University Marketing Office, which is responsible for communicating the St. Edward’s University story to increase engagement, attract resources and achieve the university’s goals.

About Kevin Anselmo

Kevin Anselmo, host of FIR on Higher Education, is the Founder and Principal of Experiential Communications and the creator of the Media Training for Academics program. He helps brands within academia – whether individual or corporate – communicate with stakeholders. Full bio