FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / FIR on Higher Education / FIR on Higher Education #63: How to Integrate Marketing Automation at your School

FIR on Higher Education #63: How to Integrate Marketing Automation at your School

October 4, 2016 by Kevin Anselmo Leave a Comment

http://traffic.libsyn.com/fir/fir-highered63.mp3

Podcast: Play in new window | Download (Duration: 26:56 — 12.3MB) | Embed

Subscribe: Google Podcasts | Email | RSS

christie-campbellHas your school integrated a marketing automation program?

If not, or if you have not been successful with your marketing automation efforts, you will want to listen to the insights from Christie Campbell, Associate Vice President of Marketing at St. Edward’s University. Christie spear-headed St. Edward’s marketing automation program two years ago. This year, St. Edward’s won the Best Marketing Automation in Content Marketing by the Content Marketing Institute. On episode 63 of FIR on Higher Education, Christie discusses her school’s success with marketing automation. She outlines what went into St. Edward’s University winning the Content Marketing Institute award and provides input on topics such as:

– Creating content related to the audiences’ needs first.

– How to structure a team

– Thinking through purchasing marketing automation services

– Generating emails

– Using marketing automation to glean insights on the customer experience

About Christie Campbell

Christie Campbell is a leader of the St. Edward’s University Marketing Office, which is responsible for communicating the St. Edward’s University story to increase engagement, attract resources and achieve the university’s goals.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • FIR on Higher Education - Update
  • FIR on Higher Education 39: Social Selling in a Higher Education Context
  • FIR on Higher Education #40: The State of Higher Education Branding

About Kevin Anselmo

Kevin Anselmo, host of FIR on Higher Education, is the Founder and Principal of Experiential Communications and the creator of the Media Training for Academics program. He helps brands within academia – whether individual or corporate – communicate with stakeholders. Full bio

Filed Under: FIR on Higher Education Tagged With: content marketing, content marketing in higher education, higher education marketing, Marketing automation

Share Your Comments on FIR on Higher Education

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review and rating on iTunes.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.