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On the FIR on Higher Education podcast, we have discussed how a podcast can be used in higher education to support big-picture objectives. We focused on using podcasts for events (with Donna Papacosta on episode 50) and how a podcast can be used to communicate research to a broader audience (with Chris Rose from the University of Texas Austin on episode 48).

On episode 61, we explore the topic of using a podcast to support the sales of a course or program with Victor Jimenez. Victor doesn’t work in a traditional higher education setting. However, like many in the higher education world, he needs to find ways to market and ultimately sell his online courses. Over 3,000 people have purchased his courses and Victor can attribute his popular podcast to a significant percentage of sales.

We specifically explore the following topics:

– The work that goes into building an audience.
– Using the podcast and email marketing hand-in-hand.
– Why you should give away your best content on a podcast and not worry about that saturating your teaching.
– When and how to directly sell a program or course through your podcast
– Mistakes to avoid

About Victor Jimenez
Victor is a coach and online course creator. His Cycling 360 Podcast has generated 30k –50k downloads per month (over 2 million lifetime downloads).

Victor and Kevin are leading a hands-on workshop on podcasting in Durham, North Carolina on November 15th. Learn more.

About Kevin Anselmo

Kevin Anselmo, host of FIR on Higher Education, is the Founder and Principal of Experiential Communications and the creator of the Media Training for Academics program. He helps brands within academia – whether individual or corporate – communicate with stakeholders. Full bio