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You are here: Home / FIR on Higher Education / FIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio?

FIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio?

May 16, 2017 by Kevin Anselmo Leave a Comment

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An academic, researcher or expert’s bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on Higher Education, I highlight common mistakes to avoid and interesting examples to consider.

Links highlighted on the episode:

  • Example of a scannable bio: the faculty bios for The Graduate School of Business at Stanford University (take a look at Dr. Michal Kosinski’s bio).
  • Example of a bio txt incorporates tabs:  Professor Mark Hall for the Wake Forest University School of Law (bio).
  • An example of a professor incorporating links to courses is Karl Moore of McGill University. On the research side, professor Steve Adie from Cornell Engineering includes a link from his official bio that goes to a dedicated site focused on his research of optical imaging methods.
  • Faculty at IMD, a business school in Switzerland and my former employer, have links to downloadable images on their bios.
  • Sara Goldrick Rab of Temple University’s College of Education wrote her bio in the first person and incorporated a call to action.
  • A bio is a good way to connect to institutional marketing communications goals, as is done by The Center for Creative Leadership (example of a bio).

Have other thoughts to share about what should be incorporated into a bio? Share your opinions on the FIR Podcast Network Facebook page.

If you are interested in more insights on how to communicate effectively as an academic, you can take a look at my book “Maximize Your Impact – How Academics Can Communicate Knowledge through Traditional and Digital Media“. You can download a free chapter at this link. 

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Related Posts

  • FIR on Higher Education - Update
  • FIR on Higher Education 39: Social Selling in a Higher Education Context
  • FIR on Higher Education #40: The State of Higher Education Branding

About Kevin Anselmo

Kevin Anselmo, host of FIR on Higher Education, is the Founder and Principal of Experiential Communications and the creator of the Media Training for Academics program. He helps brands within academia – whether individual or corporate – communicate with stakeholders. Full bio

Filed Under: FIR on Higher Education Tagged With: academic impact, faculty bio, researcher bio

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