FIR B2B

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We talk this episode with David Ciccarelli, the CEO of Voices.com about how to build a stable of voice and sonic branding for your business. We discussed how to build this brand with the right voice actors, and whether you should select someone who is more of a trusted narrator or someone who is more of an approachable expert guide.
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Facebook accounts are hacked all too frequently. David discusses a recent article he wrote for The Verge in which had describes the most common exploits and some ways you can harden your account.
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Annalisa Church recently led a massive overhaul of the Akamai website, which boasts with more than 1,200 pages in English covering 18 different products. The result has been a spike in customer engagement, with one million monthly visitors, almost two-thirds of whom become customers. Learn her secrets.
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https://traffic.libsyn.com/fir/Fir-B2B_150.mp3Podcast: Play in new window | Download (Duration: 19:40 — 12.9MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsThis episode brought us together with Ruth Stevens, whose consulting firm, eMarketing Strategy, helps clients build customer acquisition and retention strategies along with other marketing programs. Ruth has had a distinguished career. She has… Continue Reading →