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FIR B2B

Hosted by Paul Gillin and David Strom, FIR B2B covers the latest news in B2B communications.

FIR B2B #158: Anna Griffin on Marketing in Uncertain Times

March 6, 2023 by David Strom Leave a Comment

https://traffic.libsyn.com/fir/Fir_B2B_158.mp3

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https://traffic.libsyn.com/fir/Fir_B2B_158.mp3Podcast: Play in new window | Download (Duration: 18:59 — 14.1MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription Options We are back after a hiatus and speaking to Anna Griffin, who recently joined cloud storage provider Commvault as Chief Market Officer. Anna has held marketing leadership positions at Smartsheet, Intercom, Nortel, CA and… Continue Reading →

Filed Under: FIR B2B Tagged With: Anna Griffin, Commvault, marketing

FIR B2B #157: Why the End of Third-Party Cookies is a Bigger Deal than You Think

June 23, 2022 by David Strom and Paul Gillin Leave a Comment

https://traffic.libsyn.com/fir/Fir_B2B_157.mp3

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We speak to Chris Matty, the co-founder and Chief Revenue Officer at Versium, Inc. about the demise of web tracking cookies and what will replace this technology in the future.
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Filed Under: FIR B2B Tagged With: personalization, third-party cookies, Versium

FIR B2B #156: Time to Talk About the Twitter

April 19, 2022 by David Strom and Paul Gillin Leave a Comment

https://traffic.libsyn.com/fir/Fir_B2B_156.mp3

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Paul and David have been on Twitter for 15 years. In this episode, we discuss the relevance of Twitter and tips for B2B marketers on to use the network. The best practices really haven’t changed much over the years. 
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Filed Under: FIR B2B Tagged With: Elon Musk, Twitter

FIR B2B #155: Tony Patrick on How To Do Better B2B SEO

March 31, 2022 by David Strom and Paul Gillin Leave a Comment

https://traffic.libsyn.com/fir/Fir_B2B_155.mp3

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We talk to Tony Patrick, who is the director of Digital Marketing for Influence & Co., a midwest content marketing specialty firm about how to get the best possible SEO results from your content. Tony mentions a variety of tips and cautions against promises of “guaranteed placement” and other come-ons that are just scams.
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Filed Under: FIR B2B Tagged With: keyword research, search engine optimization, SEO

FIR B2B #154: SMS Texting for B2B With Barbara Casey

March 25, 2022 by David Strom and Paul Gillin Leave a Comment

https://traffic.libsyn.com/fir/Fir_B2B_154.mp3

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We interview Barbara Casey, the CEO of Mobile High 5, about how to be effective at integrating SMS with loyalty programs, ways to mix online and bricks and mortar retailing, and why you should know the text code 7726.
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Filed Under: FIR B2B Tagged With: Barbara Casey, mobile B2B marketing, SMS for B2B, SMS texting

FIR B2B #153: How to Build Your “Voice Brand”

March 4, 2022 by David Strom and Paul Gillin Leave a Comment

https://traffic.libsyn.com/fir/Fir_B2B_153.mp3

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We talk this episode with David Ciccarelli, the CEO of Voices.com about how to build a stable of voice and sonic branding for your business. We discussed how to build this brand with the right voice actors, and whether you should select someone who is more of a trusted narrator or someone who is more of an approachable expert guide.
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Filed Under: FIR B2B

FIR B2B #152: What to Do When your Facebook Account Has Been Hacked

December 20, 2021 by David Strom and Paul Gillin Leave a Comment

https://traffic.libsyn.com/fir/Fir-B2B_152.mp3

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Facebook accounts are hacked all too frequently. David discusses a recent article he wrote for The Verge in which had describes the most common exploits and some ways you can harden your account.
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Filed Under: FIR B2B

FIR B2B #151: How Akamai Rebuilt its Massive Corporate Website and Drove Engagement

October 26, 2021 by David Strom and Paul Gillin Leave a Comment

https://traffic.libsyn.com/fir/Fir-B2B_151.mp3

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Annalisa Church recently led a massive overhaul of the Akamai website, which boasts with more than 1,200 pages in English covering 18 different products. The result has been a spike in customer engagement, with one million monthly visitors, almost two-thirds of whom become customers. Learn her secrets.
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Filed Under: FIR B2B

FIR B2B #150: B2B Marketing Truths from Ruth Stevens

October 1, 2021 by David Strom and Paul Gillin Leave a Comment

https://traffic.libsyn.com/fir/Fir-B2B_150.mp3

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https://traffic.libsyn.com/fir/Fir-B2B_150.mp3Podcast: Play in new window | Download (Duration: 19:40 — 12.9MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsThis episode brought us together with Ruth Stevens, whose consulting firm, eMarketing Strategy, helps clients build customer acquisition and retention strategies along with other marketing programs. Ruth has had a distinguished career. She has… Continue Reading →

Filed Under: FIR B2B

FIR B2B #149: Cutting Out the Middleman in B2B PR

August 10, 2021 by David Strom and Paul Gillin Leave a Comment

https://traffic.libsyn.com/fir/Fir-B2B_149.mp3

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We speak with Dan Simon, CEO of Qwoted, a startup that connects journalists to expert sources. He tells how his service is flipping the PR paradigm on its head by letting journalists initiate the conversation and cutting out the need for pitches.
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Filed Under: FIR B2B Tagged With: Dan Simon, Qwoted

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