For Immediate Release: Podcasts for Communicators
Hosted by Paul Gillin and David Strom, FIR B2B covers the latest news in B2B communications.
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How the Washington Post and the New York Times handled their digital properties over the past several years, and what are the best models for successful future online journalism.
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https://traffic.libsyn.com/fir/Fir_B2B_158.mp3Podcast: Play in new window | Download (Duration: 18:59 — 14.1MB) | EmbedSubscribe: Email | RSS | Subscription OptionsWe are back after a hiatus and speaking to Anna Griffin, who recently joined cloud storage provider Commvault as Chief Market Officer. Anna has held marketing leadership positions at Smartsheet, Intercom, Nortel, CA and Juniper Networks, among others…. Continue Reading →
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We speak to Chris Matty, the co-founder and Chief Revenue Officer at Versium, Inc. about the demise of web tracking cookies and what will replace this technology in the future.
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Paul and David have been on Twitter for 15 years. In this episode, we discuss the relevance of Twitter and tips for B2B marketers on to use the network. The best practices really haven’t changed much over the years.
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We talk to Tony Patrick, who is the director of Digital Marketing for Influence & Co., a midwest content marketing specialty firm about how to get the best possible SEO results from your content. Tony mentions a variety of tips and cautions against promises of “guaranteed placement” and other come-ons that are just scams.
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We interview Barbara Casey, the CEO of Mobile High 5, about how to be effective at integrating SMS with loyalty programs, ways to mix online and bricks and mortar retailing, and why you should know the text code 7726.
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We talk this episode with David Ciccarelli, the CEO of Voices.com about how to build a stable of voice and sonic branding for your business. We discussed how to build this brand with the right voice actors, and whether you should select someone who is more of a trusted narrator or someone who is more of an approachable expert guide.
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Facebook accounts are hacked all too frequently. David discusses a recent article he wrote for The Verge in which had describes the most common exploits and some ways you can harden your account.
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Annalisa Church recently led a massive overhaul of the Akamai website, which boasts with more than 1,200 pages in English covering 18 different products. The result has been a spike in customer engagement, with one million monthly visitors, almost two-thirds of whom become customers. Learn her secrets.
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https://traffic.libsyn.com/fir/Fir-B2B_150.mp3Podcast: Play in new window | Download (Duration: 19:40 — 12.9MB) | EmbedSubscribe: Email | RSS | Subscription OptionsThis episode brought us together with Ruth Stevens, whose consulting firm, eMarketing Strategy, helps clients build customer acquisition and retention strategies along with other marketing programs. Ruth has had a distinguished career. She has taught marketing at… Continue Reading →
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