Podcast: Play in new window | Download (Duration: 15:35 — 28.5MB) | Embed

Subscribe: Email | RSS

The firing of Intel CEO Brian Krzanich last week over a single sexual harassment claim shocked some people because the scope of the crime seemed out of proportion to the punishment. This article by Agility PR makes the case that one harassment claim can do more damage to your brand than a charge of financial fraud. The Register suggests that the reason for Krzanich’s dismissal goes deeper, and if that’s true, it wouldn’t reflect well on Intel. Companies need to navigate these waters with care, making sure they are prepared for a harassment charge, rather than hoping for the best.

What you ask Google influences the results you get. That’s probably not news, but it has interesting implications when you consider the trust people put in search engines to deliver the truth. Francesca Tripodi surveyed two Republican groups in Virginia — a women’s group and a college group — during their 2017 gubernatorial election. Just by varying one word in the search box, such as using  “NFL ratings up” vs. “NFL ratings down,” proved to deliver two very different result sets. We discuss what marketers can learn from the exercise and how to craft better keyword collections and hashtags for your future campaigns. 

About David Strom

David Strom is a former editor-in-chief of Network Computing and Tom's Hardware who has written two computer networking books and thousands of articles about B2B IT.

About Paul Gillin

Paul Gillin, host of FIR B2B, is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. Full bio