FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / FIR B2B / FIR B2B #93: Is privacy finally a thing for B2B marketers?

FIR B2B #93: Is privacy finally a thing for B2B marketers?

March 24, 2018 by David Strom and Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_93.mp3

Podcast: Play in new window | Download (Duration: 12:34 — 23.0MB) | Embed

Subscribe: Google Podcasts | Email | RSS

With the Facebook crisis in full flame, we wonder if this could be a turning point for privacy, or certainly a moment of reflection about what the role of marketing is in this debate. Marketers have certainly been dazzled by the potential of big data for targeting and personalization, but maybe they need to exercise more caution – or at least be more aware of the need for better privacy controls. Paul and David bat around a few thoughts about the changing nature of privacy and what the revelations of  the past week mean for marketers.

Reactions to the Facebook disclosures have been almost unanimously negative. The Internet Society posted an op/ed saying that “Mark Zuckerberg’s apology is a first step, but it’s not enough.” Certainly, many businesses (SpaceX and Tesla are two corporate examples) are deleting their Facebook pages, but do they really understand that this data persists for quite some time? The EFF has this handy guide for individual privacy, and we suspect that some corporate users will also get smarter about how their data is consumed by social platforms of the future.  Hopefully, some solid regulation will come of this movement, and a better appreciation of our customers’ privacy too. 

On a related note, in the worst-timed news we’ve seen in a long time, Slack has changed its privacy policy to permit account owners to download entire workspaces, purportedly to enable these conversations to be recorded for posterity. We knew that our expectations around workplace privacy were low, but our IM chats too? 

There’s also a new academic study on web tracking tools that shows that the threat of misbehaving third-party applications trampling on private data is huge. Thousands of these tracking tools are used by online advertisers, and many are good at evading ad blockers. 

The notion of privacy by design has been around for more than a decade; perhaps marketers should take a moment to review some of its precepts.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • FIR B2B #111: Privacy Invasion Was the Year's Top Story; Here's Why B2B Marketers Should Care
  • FIR B2B #110: Personas are for Marketers, too
  • FIR B2B #103: Why Marketers Shouldn't Fear Data Analytics

About David Strom

David Strom is a former editor-in-chief of Network Computing and Tom's Hardware who has written two computer networking books and thousands of articles about B2B IT.

About Paul Gillin

Paul Gillin, host of FIR B2B, is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. Full bio

Filed Under: FIR B2B Tagged With: #DeleteFacebook, Facebook, privacy

Share Your Comments with FIR B2B

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.