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Danielle Cooley has spent more than 18 years applying a number of user experience (UX) research and design techniques to a wide variety of applications, including hardware, Windows, web, telephone and mobile. Her work has benefited such organizations as Pfizer, Navy Federal Credit Union, Fidelity Investments, Hyundai, Graco, Enterprise Rent-a-Car and more. She is a frequent conference speaker at professional UX gatherings and holds several technical degrees.
We talk about rookie UX mistakes, such as popup come-ons and autoloading videos, the difference between UX and user interfaces, and how marketers should consider the UX maturity model of their organizations when developing their programs.
Danielle also ranted a bit about the “hamburger menu” of three parallel lines that are often shown in many mobile apps (including David’s latest website redesign, oops!) and how they have become a cover-up for bad navigation. Here’s a presentation on what to do instead.
Danielle and David wrote this article for a UX journal where we use the example of four data breaches (Cici’s Pizza, Home Depot, Wendy’s Restaurants, and Omni Hotels) to see how each firm tried to regain its customers’ trust.
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About David Strom
UX design became the most popular in web design nowadays, especially between those who make business websites and mobile apps. I think that good UX design is a key to conversion https://fuselabcreative.com/ux-design-the-key-to-conversion/ It’s very important to attract as many visitors as possible and it’s quite hard to do these days as people spend most of time during a day surfing the Internet and they see so many websites that yours has to be unique in comparison with others.