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Danielle Cooley has spent more than 18 years applying a number of user experience (UX) research and design techniques to a wide variety of applications, including hardware, Windows, web, telephone and mobile. Her work has benefited such organizations as Pfizer, Navy Federal Credit Union, Fidelity Investments, Hyundai, Graco, Enterprise Rent-a-Car and more. She is a frequent conference speaker at professional UX gatherings and holds several technical degrees.
We talk about rookie UX mistakes, such as popup come-ons and autoloading videos, the difference between UX and user interfaces, and how marketers should consider the UX maturity model of their organizations when developing their programs.
Danielle also ranted a bit about the “hamburger menu” of three parallel lines that are often shown in many mobile apps (including David’s latest website redesign, oops!) and how they have become a cover-up for bad navigation. Here’s a presentation on what to do instead.
Danielle and David wrote this article for a UX journal where we use the example of four data breaches (Cici’s Pizza, Home Depot, Wendy’s Restaurants, and Omni Hotels) to see how each firm tried to regain its customers’ trust.
UX design became the most popular in web design nowadays, especially between those who make business websites and mobile apps. I think that good UX design is a key to conversion https://fuselabcreative.com/ux-design-the-key-to-conversion/ It’s very important to attract as many visitors as possible and it’s quite hard to do these days as people spend most of time during a day surfing the Internet and they see so many websites that yours has to be unique in comparison with others.