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You are here: Home / FIR B2B / FIR B2B #78: Talking good and bad UX with Danielle Cooley

FIR B2B #78: Talking good and bad UX with Danielle Cooley

August 11, 2017 by David Strom and Paul Gillin 1 Comment

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Danielle Cooley has spent more than 18 years applying a number of user experience (UX) research and design techniques to a wide variety of applications, including hardware, Windows, web, telephone and mobile. Her work has benefited such organizations as Pfizer, Navy Federal Credit Union, Fidelity Investments, Hyundai, Graco, Enterprise Rent-a-Car and more. She is a frequent conference speaker at professional UX gatherings and holds several technical degrees.

We talk about rookie UX mistakes, such as popup come-ons and autoloading videos, the difference between UX and user interfaces, and how marketers should consider the UX maturity model of their organizations when developing their programs. 

Danielle also ranted a bit about the “hamburger menu” of three parallel lines that are often shown in many mobile apps (including David’s latest website redesign, oops!) and how they have become a cover-up for bad navigation. Here’s a presentation on what to do instead.

Danielle and David wrote this article for a UX journal where we use the example of four data breaches (Cici’s Pizza, Home Depot, Wendy’s Restaurants, and Omni Hotels) to see how each firm tried to regain its customers’ trust.

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Related Posts

  • FIR B2B #54: Good and Bad PR Pitches
  • FIR B2B #55: Good and Bad PR Pitches, Part 2
  • FIR B2B #85: How Digital Channels Are Transforming B2B Sales

About David Strom

David Strom is a former editor-in-chief of Network Computing and Tom's Hardware who has written two computer networking books and thousands of articles about B2B IT.

About Paul Gillin

Paul Gillin, host of FIR B2B, is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. Full bio

Filed Under: FIR B2B

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Comments

  1. Molly says

    March 7, 2018 at 1:55 pm

    UX design became the most popular in web design nowadays, especially between those who make business websites and mobile apps. I think that good UX design is a key to conversion https://fuselabcreative.com/ux-design-the-key-to-conversion/ It’s very important to attract as many visitors as possible and it’s quite hard to do these days as people spend most of time during a day surfing the Internet and they see so many websites that yours has to be unique in comparison with others.

    Reply

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