It isn’t surprising that millennials are less satisfied with their jobs – given that they change them so frequently. Perhaps they have unrealistic salary or promotion expectations. This week, Paul and David discuss a few different topics, starting off with a survey entitled Data Snapshot: 2017 Career Outlook for Tech Marketers. It asks several hundred marketers from both the US and UK about their options about their careers and is worth looking at, not just because it points out generational differences but because it also shatters some myths. Don’t assume those millennials are comfortable in their jobs.
Are vendors paying freelancers to place stories in reputable publications they write for? David Berlind thinks so. We describe what motivated him to post a complaint about how freelancers are double-charging for their stories, being paid by both a vendor client and their editors. We also note that we’ve never seen this actually happen. Have you?
Next, Anindya Ghose’s Tap: Unlocking the Mobile Economy should be on every B2B marketer’s reading list for ideas on how to understand mobile e-commerce and mobile transactions. It is a rare book that both provides solid research and is enjoyable to read. Ghose shows that the balance between advertising and peer group recommendations for purchasing products and services is shifting to more of a mix, and this book will help guide marketers to understanding how to play that mix to their favor without alienating prospects and customers. He covers the nuances of location-based advertising and how mobile phones access this information. B2B marketers have to get better at using mobile technologies. The smartphone has become the glue between online and offline channels, so marketers need to understand how this glue is applied and how to become more effective at using it.
Finally, this post from Buffer (We Made These 10 Social Media Mistakes so Don’t Have To) is well worth reviewing. Many of us have made most of the mistakes on this list, and some of them are worth discussing with your social media team to try to prevent them in the future.