“On the one hand, AI is perhaps the most revolutionary set of innovations since the transistor. But on the other, the bad press surrounding it continues to mount, perhaps even faster than the innovations themselves. And AI promises to change the role technology plays for every industry on this planet.” So writes Jason Bloomberg in a post on LinkedIn Pulse earlier this month. Paul and David sat down with him in our latest podcast to discuss some of the issues surrounding how to best publicize AI. Bloomberg has been a tech reporter for decades, writing for Forbes and various other B2B tech pubs over the course of his career.
Jason’s post makes four important points about PR and AI:
- AI vendors jump in with more hype than reality, what he calls AI-washing (after white-washing).
- AI has been on the verge of being the next big thing for decades now.
- AI will cost jobs. As if we didn’t have enough threats these days.
- Skynet. Need we say more?
We discuss some lessons that overall PR and marketing folks can learn from the rise and fall and current rise of AI, and how to set expectations accordingly for the Next New Thing.