FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / FIR B2B / FIR B2B #37: The Social Media Policy Shuffle
album art: FIR B2B

FIR B2B #37: The Social Media Policy Shuffle

November 30, 2015 by Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_37.mp3

Podcast: Play in new window | Download (Duration: 25:02 — 22.9MB) | Embed

Subscribe: Google Podcasts | Email | RSS

A new report says companies will spend $100 billion on content marketing by the end of this year and may triple spending in that area over the next few years in a quest to increase the volume of content they produce and thereby gain attention. But is more information what customers and prospects really want? Our hosts aren’t so sure. The report notes, for example, that 35% of content marketers admit they really don’t know what information customers need.

The “Industrial Marketing Today” blog has an interesting post about How Industrial Companies are Stuck on SEO for Content Marketing Strategy. Achinta Mitra makes the point that the new Google is far smarter than the one many search marketers are targeting. The search engine is now intelligent enough to figure out why users want the information they seek, not just what keywords they use. That’s an important nuance that search marketers need to consider. If you’re just optimizing for keywords, you’re missing the bigger picture and probably seeing diminishing results as well.

The U.S. Food & Drug Administration (FDA) has put out a 12-page social media policy that goes into detail on what its 15,000 people can say in social networks. The agency had to walk the line between encouraging advocacy and not running afoul of other rules governing the workplace. Eric goes into detail on how the FDA threads this needle. Paul thinks the policy is dense, restrictive and overly wordy, but Eric says any policy that targets such a large and diverse employee population needs to take into account all possibilities.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • FIR B2B #81: Getting real about social media's value
  • FIR B2B #90: Learn the secrets of social media marketing from London’s top-rated restaurant today!
  • FIR B2B #76: Social media mistakes, tech marketing careers and a great new mobile marketing book

About Paul Gillin

Paul Gillin, host of FIR B2B, is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. Full bio

Filed Under: FIR B2B Tagged With: content marketing, SEO, social media policy

Share Your Comments with FIR B2B

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.