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Glassdoor.com is the second most-used social network among Fortune 500 companies, according to the latest University of Massachusetts annual study of this elite group. Number one is LinkedIn, which is used by 93 percent of the companies analyzed. Following Glassdoor.com are Twitter, Facebook and YouTube. Blogging is down year-over-year, probably reflecting the greater number of platforms – including LinkedIn – that can now be used for that purpose. Given that Glassdoor is used by employees to rate their bosses and employers – as well as to exchange salary information – this is a decidedly mixed bag for big companies.
The desktop still reigns supreme as the most important touch point for customer experience, according to a survey by Econsultancy and Adobe. PCs are followed closely by mobile devices in their importance to the customer experience, however, dramatizing the speed with which mobility has gone mainstream for marketers. Overall, the survey shows strong performance by digital platforms and weakening interest in traditional customer relationship vehicles like trade shows and direct marketing.
Special guest Chris Dalton believes B2B companies should be investing big in e-commerce – even if most of their current sales come over the phone or face-to-face. Amazon is placing some big bets on B2B markets, and failure to understand changes in audience buying patterns could be fatal, he says.
Chris has a natural bias in this area since he’s CEO of Salesforce.com partner CloudCraze, which sells an e-commerce platform for B2B companies. But he also has extensive experience in digital marketing, having previously started and later sold a big agency in Chicago. Hear his forecast of the coming B2B e-commerce wave in our interview.
Follow Chris on Twitter @cjdalton.
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