FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / FIR B2B / FIR B2B #36: Why E-commerce Matters to B2B
album art: FIR B2B

FIR B2B #36: Why E-commerce Matters to B2B

November 4, 2015 by Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_36.mp3

Podcast: Play in new window | Download (Duration: 31:27 — 28.8MB) | Embed

Subscribe: Google Podcasts | Email | RSS

Glassdoor.com is the second most-used social network among Fortune 500 companies, according to the latest University of Massachusetts annual study of this elite group. Number one is LinkedIn, which is used by 93 percent of the companies analyzed. Following Glassdoor.com are Twitter, Facebook and YouTube. Blogging is down year-over-year, probably reflecting the greater number of platforms – including LinkedIn – that can now be used for that purpose. Given that Glassdoor is used by employees to rate their bosses and employers – as well as to exchange salary information – this is a decidedly mixed bag for big companies.

The desktop still reigns supreme as the most important touch point for customer experience, according to a survey by Econsultancy and Adobe. PCs are followed closely by mobile devices in their importance to the customer experience, however, dramatizing the speed with which mobility has gone mainstream for marketers. Overall, the survey shows strong performance by digital platforms and weakening interest in traditional customer relationship vehicles like trade shows and direct marketing.

Special guest Chris Dalton believes B2B companies should be investing big in e-commerce – even if most of their current sales come over the phone or face-to-face. Amazon is placing some big bets on B2B markets, and failure to understand changes in audience buying patterns could be fatal, he says.

Chris has a natural bias in this area since he’s CEO of Salesforce.com partner CloudCraze, which sells an e-commerce platform for B2B companies. But he also has extensive experience in digital marketing, having previously started and later sold a big agency in Chicago. Hear his forecast of the coming B2B e-commerce wave in our interview.

Follow Chris on Twitter @cjdalton.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • FIR B2B #146: Language Matters
  • FIR B2B #122: Why Techies Make Great Speakers
  • FIR B2B #103: Why Marketers Shouldn't Fear Data Analytics

About Paul Gillin

Paul Gillin, host of FIR B2B, is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. Full bio

Filed Under: FIR B2B Tagged With: Amazon.com, B2B, CloudCraze, e-commerce

Share Your Comments with FIR B2B

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.