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News & Trends

A former hedge fund manager-turned-pharmaceutical executive buys the rights to a prescription drug, hikes the price 55-fold and then publicly mocks on Twitter people who call him out for his actions. What lessons does this teach about executive behavior in social media?

Search engine optimization and customer relationship management dive in projected importance among B2B marketers, while marketing automation and predictive analytics surge. Is search really losing its mojo, or is this just a case of the latest buzzwords catching on? Our hosts debate the issue of whether social networks are diminishing the value of search and check in on what predictive analytics really is.

The Interactive Advertising Bureau just held its first-ever Podcast Upfront, which Fortune called “an advertising extravaganza for the emerging podcast industry.” The success of Serial, along with spot sensations like President Obama’s appearance on Mark Maron’s podcast has got some people wondering if podcasting is about to break into the big time. Our hosts think the motivations, and revenue models, of podcasters will keep the medium intimate.

About Paul Gillin

Paul Gillin, host of FIR B2B, is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. Full bio