FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / FIR B2B / FIR B2B #156: Time to Talk About the Twitter

FIR B2B #156: Time to Talk About the Twitter

April 19, 2022 by David Strom and Paul Gillin Leave a Comment

https://traffic.libsyn.com/fir/Fir_B2B_156.mp3

Podcast: Play in new window | Download (Duration: 16:55 — 9.7MB) | Embed

Subscribe: Google Podcasts | Email | RSS

Paul and David have been on Twitter for 15 years. While we were some of the first business tech journalists to use it, we have also spent a considerable amount of time investing in the care and cultivation of our accounts, and Paul has written several books about social media marketing. Even before the circus called Elon came to the Twittersphere, we had planned to devote a podcast to discussing whether Twitter can thrive in the era of constant outrage or whether it is destined to be another Myspace. 

A couple of interesting sources informed this discussion, including Jon Faverau’s interview with Twitter Co- founder Ev Williams, in which Williams recounts some of the early decisions that drove Twitter’s architecture and news orientation. There was also this piece by Jonathan Haidt in the Atlantic on how the past decade of our lives have been influenced by social media and especially how the retweet function has driven misinformation and disinformation. Haidt believes social media has weakened the intrinsic trust that we place in each other.

While Elon’s dreams of a truly open source and “inclusive arena for free speech” might be taking Twitter down the wrong path, there are still many reasons for B2B marketers to use the network as long as they are authentic, can stick to their knitting and promote longer forms of content such as blogs and, yes, podcasts and videos. Just stay in your swim lane. 

 

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • FIR B2B #85: How Digital Channels Are Transforming B2B Sales
  • FIR B2B #150: B2B Marketing Truths from Ruth Stevens
  • album art: FIR B2B
    FIR B2B #42: The Irresistible Appeal of Online B2B Communities

About David Strom

David Strom is a former editor-in-chief of Network Computing and Tom's Hardware who has written two computer networking books and thousands of articles about B2B IT.

About Paul Gillin

Paul Gillin, host of FIR B2B, is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. Full bio

Filed Under: FIR B2B Tagged With: Elon Musk, Twitter

Share Your Comments with FIR B2B

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.