FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / FIR B2B / FIR B2B #154: SMS Texting for B2B With Barbara Casey

FIR B2B #154: SMS Texting for B2B With Barbara Casey

March 25, 2022 by David Strom and Paul Gillin Leave a Comment

https://traffic.libsyn.com/fir/Fir_B2B_154.mp3

Podcast: Play in new window | Download (Duration: 22:51 — 12.7MB) | Embed

Subscribe: Google Podcasts | Email | RSS

Earlier this month, Nate Nead wrote this screed on ReadWrite (a site where David once managed an editorial team) about how marketing is getting more difficult. We both think that this isn’t true and that with the right automation and tools it is getting easier to target audiences. Nead says, “Effectively persuading and reaching customers in the modern world requires a more nuanced, organic approach.” Did he miss that memo about 10 years ago? If you aren’t already doing that you’re out of a job. Nate also wrote that “It’s incredibly tough to stand out and you’ll probably have to spend a lot of money to do it.” Again, we don’t think money is the answer. Being more effective at telling a compelling story is.

Let’s move on to our conversation with our guest. With social media proving less and less effective at generating and converting leads, small business owners, in particular, are looking for better ways to create dialogues with their customers. Well, have you thought about SMS text marketing? Barbara Casey is CEO of Mobile High 5 and she says a text campaign, combined with a loyalty program, can yield three- to five-fold traffic spikes when a text goes out. The company works with retailers, restaurateurs and service providers to build custom mobile marketing programs that drive customers to shop or dine more frequently. We spoke to her about how to be effective at integrating SMS with loyalty programs, ways to mix online and bricks and mortar retailing, and why you should know the text code 7726.

 

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • FIR B2B #85: How Digital Channels Are Transforming B2B Sales
  • FIR B2B #150: B2B Marketing Truths from Ruth Stevens
  • album art: FIR B2B
    FIR B2B #42: The Irresistible Appeal of Online B2B Communities

About David Strom

David Strom is a former editor-in-chief of Network Computing and Tom's Hardware who has written two computer networking books and thousands of articles about B2B IT.

About Paul Gillin

Paul Gillin, host of FIR B2B, is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. Full bio

Filed Under: FIR B2B Tagged With: Barbara Casey, mobile B2B marketing, SMS for B2B, SMS texting

Share Your Comments with FIR B2B

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.