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You are here: Home / FIR B2B / FIR B2B #145: Greg Ness Is a ‘Fractional CMO.’ What the Heck Does That Mean?

FIR B2B #145: Greg Ness Is a ‘Fractional CMO.’ What the Heck Does That Mean?

February 16, 2021 by David Strom and Paul Gillin Leave a Comment

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Greg Ness has a long track record of helping nurture tech startups to success. Now he’s a “fractional CMO” dividing his time between diverse emerging companies like DigitSec, SmartStory Technologies and NetBeez.

Greg has made startups his speciality over the past 20 years, including full-time rose as VP marketing at Vidder, Cloudneeti, Vantage, Redline Networks and CloudVelox.  The concept of a fractional CMO is an interesting one because it allows startups to purchase just enough marketing resources without having to commit to a full-time position. Ness brings a cadre of domain experts with him in a package he calls “go-to-market-as-a-service.”

Working for several companies concurrently means he can quickly cross-pollinate great ideas and also nip potentially bad marketing decisions in the bud. In this podcast, we discuss why marketing needs for startups differ from those of established companies. You can’t just transplant tactics that work for big firms; you need to rethink your tools and techniques to fit each company’s circumstances.

Greg is more comfortable with technology topics than a lot of tech CMOs that Paul and David have met. His Archimedius blog reflects his insatiable curiosity about all things tech and his 20 years in Silicon Valley. In this interview he talks about how he balances his work load among multiple clients, what tech entrepreneurs most often do wrong and what the best ones have in common.

 

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Related Posts

  • FIR B2B #69: Fighting comment trolls and tracking CMO spending trends
  • FIR B2B #79: How to find the right CMO for your startup
  • FIR B2B #92: TechTarget CMO John Steinert on the science of 'intent market'

About David Strom

David Strom is a former editor-in-chief of Network Computing and Tom's Hardware who has written two computer networking books and thousands of articles about B2B IT.

About Paul Gillin

Paul Gillin, host of FIR B2B, is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. Full bio

Filed Under: FIR B2B Tagged With: Fractional CMO, Greg Ness

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