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This week we review what Facebook could be doing to make things better for all of us. Its problems have been well documented, from privacy violations to a massive sell-off in its stocks to untrustworthy comments from its CEO. Its CMO position has remained open for most of the year, prompting Facebook to list the job on LinkedIn, of all places.

David posted his thoughts on some of Facebook’s issues two months ago. We talk about how the company can rescue its image from the recent tarnishing, such as:

• Really being truthful about how our private data is being consumed by Facebook and 3rd parties;
• Eliminating People You May Know once and for all, or at least providing an easy-to-use opt-out mechanism;
• Hiring a solid CMO who is empowered to actually get stuff done;
• Shutting down the remaining data harvesters for real;
• Make a real effort to terminate terrorists, hate-speakers and other vermin (the report from the Counter Extremism Project here is noteworthy);
• Separating truth from fiction and intent, a process that starts with Zuck. No more apology tours of world capitals; and 
• Finally, truly embracing journalists who want to cover the company.

About David Strom

David Strom is a former editor-in-chief of Network Computing and Tom's Hardware who has written two computer networking books and thousands of articles about B2B IT.

About Paul Gillin

Paul Gillin, host of FIR B2B, is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. Full bio