Jen Phillips and Doug Haslam joined host Shel Holtz for conversations about these topics:
- Twitter lost $116 million and 1 million U.S. users in its last quarter. Can a $99 subscription service help it rebound?
- The top-rated social network in the American Customer Satisfaction Index’s e-business report was Google+. Yes, really. Google+.
- Procter & Gamble cut somewhere between $100 and $140 million in digital advertising spending and didn’t notice any impact on sales.
- Volkswagen has taken some extraordinary steps to rebuild the confidence of employees in the company and its culture in the wake of its emissions scandal.
- A study from MWWPR finds that one-third of Americans are brand activists — or “CorpSumers” — who determine what they’ll buy, whom they’ll do business with, and whom they’ll work for based on the company’s demonstration of its values.
- Augmented Reality could change the way we make decisions and lead to a fundamental shift in the retail experience. And it’ll probably connect nicely to smart audio.
- Dan York reports on Adobe’s announcement that it will put the final nail in Flash’s coffin, Russia’s impending ban on VPNs, news that the Indian government will track social media posts to ensure they are collecting enough taxes, and PRX’s “Podcast Garage” in Boston enabling more people to create podcasts.
Doug’s Pan-Mass Challenge page is at https://bit.ly/pmcdoug.
Links to the source material for this episode are on Contentle.
Special thanks to Jay Moonah for the opening and closing music.
FIR is recorded using Zencastr.
About today’s guest co-hosts:
Doug Haslam’s career has spanned a variety of disciplines within the communications field: radio technology, editorial production, public relations, marketing, social media and digital. Currently a senior consultant with Stone Temple Consulting, Doug began with public radio, producing news and thoughtful sports programs, moving into technology public relations, and currently to social media and content strategy for brands of all sizes and industries. Doug’s love of media has come full circle, as his most recent positions have seen him taking full advantage of his content creation skills, managing social media and brand publishing programs for a wide variety of clients.
Jennifer Zingsheim Phillips is the principal at 4L Strategies, consulting and providing content development for a variety of industries. She has worked in communications and public affairs for 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work.