In the July installment of The Hobson & Holtz Report, Neville and Shel talked about these topics:
- A 15-year-old participating in a Work Experience program took over the Twitter account of the beleaguered Southern Rail in the U.K. The response was undoubtedly a welcome break for Southern Rail’s social media team, but what did it ultimately accomplish?
- The online publication Quartz experiments with display-type ads in the text of stories that let users ask an Artificial Intelligence-based chatbot named Hugo for more information about just the stuff you’re interested in.
- Will Artificial Intelligence eventually take over the creative side of content marketing?
- Takata’s air bag crisis is in its second decade, leading ultimately to the once-mighty company’s bankruptcy. The tale is filled with intrigue and drama.
- The limitations and restrictions of social media channels have led brands and publishers to employ sneaky workarounds to game the systems.
- One company has put a price on the cost of a recent ransomware attack, but the underlying reasons companies were vulnerable to the attack in the first place means there’s work for communicators to do.
- Dan York’s Tech Report looks at Microsoft’s new LinkedIn app for Windows 10, issues with the Skype app rollouts for iOS and Android and the changes those issues prompted, and why some publishers are abandoning Snapchat for Instagram.
Links to the source material for this episode are on Contentle.
Special thanks to Jay Moonah for the opening and closing music.
FIR is recorded using Zencastr.
About Neville Hobson:
Neville Hobson was co-host of The Hobson & Holtz Report for over 10 years. For over 15 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business. His experiences embrace deep understanding and subject-matter expertise in contemporary business issues that include social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee, compensation and benefits communication, and investor relations. Based in the Thames Valley some 30 miles west of London, Neville works either from his home office, or from a client’s location; or from wherever he has a good network connection.