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The Hobson & Holtz Report returns as Neville Hobson joins Shel Holtz (and will continue to do so on a monthly basis). The stories we covered:

• There’s a new mobile-based social network that has been described as Twitter for audio. Neville has been using Hear Me Out for a week, and Shel has been listening to the 42-second audio clips.
• Neville delved into the recent UK general election and the failures of Prime Minister Teresa May’s Conservative Party, which could be the same failures ascribed to any brand’s botched marketing, including bad polling data, shrugging off social media and influence marketing (which the competing Labour Party exploited), an unclear strategic narrative, bad sloganeering, and too much reliance on the traditional print media.
• Shel penned a post for the NASDAQ Market Insites blog about two significant studies that reveal the imminent absorption of PR into marketing. In some senses, this makes sense. In others, it’s worrisome.
• Neville and Shel revisited last week’s conversation about Apple’s planned podcasting transparency as listener data (e.g., how long did they listen, when did they fast-forward, etc.) will be made available with the release of iOS 11. The impact on advertiser support of podcasts, as well as how podcasters structure their shows, could be huge, but the data shouldn’t be viewed in a vacuum.
• Delta Air Lines is trying to build loyalty among younger business travelers by delivering experiences that have nothing to do with air travel.
• Artificial Intelligence (AI) will affect the way the PR industry goes about its day-to-day work sooner than you may think.
• Dan York’s tech report covers the steps Google is taking to fight terrorism online, a report from the GSMA revealing 5 billion people worldwide have mobile phone connections (though not necessarily Internet access),  and Dan’s search for a multilingual editor at the Internet Society.

Connect with Neville at @jangles.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About Neville Hobson:

Neville Hobson was co-host of The Hobson & Holtz Report for over 10 years. For over 15 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business. His experiences embrace deep understanding and subject-matter expertise in contemporary business issues that include social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee, compensation and benefits communication, and investor relations. Based in the Thames Valley some 30 miles west of London, Neville works either from his home office, or from a client’s location; or from wherever he has a good network connection.

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio