FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / For Immediate Release / FIR #92: Marketing Failures of the UK’s Conservative Party

FIR #92: Marketing Failures of the UK’s Conservative Party

June 19, 2017 by Shel Holtz Leave a Comment

https://traffic.libsyn.com/fir/forimmed-92.mp3

Podcast: Play in new window | Download (Duration: 1:41:35 — 140.4MB) | Embed

Subscribe: Google Podcasts | Email | RSS | More

The Hobson & Holtz Report returns as Neville Hobson joins Shel Holtz (and will continue to do so on a monthly basis). The stories we covered:

  • There’s a new mobile-based social network that has been described as Twitter for audio. Neville has been using Hear Me Out for a week, and Shel has been listening to the 42-second audio clips.
  • Neville delved into the recent UK general election and the failures of Prime Minister Teresa May’s Conservative Party, which could be the same failures ascribed to any brand’s botched marketing, including bad polling data, shrugging off social media and influence marketing (which the competing Labour Party exploited), an unclear strategic narrative, bad sloganeering, and too much reliance on the traditional print media.
  • Shel penned a post for the NASDAQ Market Insites blog about two significant studies that reveal the imminent absorption of PR into marketing. In some senses, this makes sense. In others, it’s worrisome.
  • Neville and Shel revisited last week’s conversation about Apple’s planned podcasting transparency as listener data (e.g., how long did they listen, when did they fast-forward, etc.) will be made available with the release of iOS 11. The impact on advertiser support of podcasts, as well as how podcasters structure their shows, could be huge, but the data shouldn’t be viewed in a vacuum.
  • Delta Air Lines is trying to build loyalty among younger business travelers by delivering experiences that have nothing to do with air travel.
  • Artificial Intelligence (AI) will affect the way the PR industry goes about its day-to-day work sooner than you may think.
  • Dan York’s tech report covers the steps Google is taking to fight terrorism online, a report from the GSMA revealing 5 billion people worldwide have mobile phone connections (though not necessarily Internet access),  and Dan’s search for a multilingual editor at the Internet Society.

Connect with Neville at @jangles.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About Neville Hobson:

Neville Hobson was co-host of The Hobson & Holtz Report for over 10 years. For over 15 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business. His experiences embrace deep understanding and subject-matter expertise in contemporary business issues that include social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee, compensation and benefits communication, and investor relations. Based in the Thames Valley some 30 miles west of London, Neville works either from his home office, or from a client’s location; or from wherever he has a good network connection.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • Passport Travel Marketing & PR #035: Email Marketing
  • Passport Travel Marketing & PR #037: Social Media Marketing
  • Passport Travel Marketing & PR #034: Influencer Marketing

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio

Filed Under: For Immediate Release

Share Your Comments on For Immediate Release

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Facebook.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America) or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2022 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.