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You are here: Home / For Immediate Release / FIR #91: Revisiting The Power of Podcasting

FIR #91: Revisiting The Power of Podcasting

June 12, 2017 by Dan York Leave a Comment

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FIR correspondent Dan York stepped in as a guest host while Shel was away at the IABC Conference in Washington, D.C. Veteran podcasters Terry Fallis and Donna Papacosta joined Dan for an episode that, to no surprise, had a lot of discussion around podcasting! Some of the topics discussed include:

  • Mary Meeker’s Internet Trends report – yes, it was discussed last week on FIR #90, but we had a few more things to say, including discussion around e-sports, China and India.
  • Apple’s announcement at WWDC about a big change in iOS 11 that will provide better analytics about listeners – and a change to the specification that gives podcast producers more control over packaging their episodes.
  • NPR has a new ad platform for podcasting… and a podcast for kids? Which led into a discussion about the changes we’ve all seen over 10+ years in podcasting
  • Terry talked about his experience creating podcasts for his novels – why he started and why he continues, and why he thinks authors should make audio versions available for free.
  • Terry and Donna both spoke about their work creating podcasts for clients – what is involved, what clients are asking for and how the process has changed over the years.
  • Dan provided a “mini-tech-report” touching on Facebook’s expansion of albums to include text and links; WordPress 4.8 and new widgets; and Apple’s preview of “Business Chat” allowing companies to create chatbots that work with iMessage.

And yes, given that both guests were from Toronto and Dan lived in Ottawa for a while, gratuitous references to Canadian culture, sports, and words naturally had to flow into the episode.

Connect with our guests on Twitter at @danyork, @terryfallis and @donnapapacosta.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s guest co-hosts:

Terry FallisTerry Fallis, A thirty-year veteran of the communications agency world, Terry co-founded Thornley Fallis in 1995 and co-created Inside PR, one of the first public relations podcasts, in April 2006. A two-time winner of the Stephen Leacock Medal for Humour, Terry is the award-winning author of six national bestsellers, including his latest novel, One Brother Shy, all published by McClelland & Stewart.

Donna Papacosta, principal of Toronto-based Trafalgar Communications, is a writer, speaker, podcaster and consultant, helping clients communicate better with employees, customers and prospects. In 2005 Donna started producing the Trafcom News Podcast, one of the first business podcasts in Canada. She is author of The Podcast Scripting Book and co-author of The Business of Podcasting. In addition to communications and podcast consulting, Donna leads workshops on social media topics, and teaches Digital Communications Strategy/Social Media at the University of Toronto School of Continuing Studies. An active member of the International Association of Business Communicators (IABC), Donna is a dual U.S.-Canadian citizen, and holds a Masters degree in Public Administration from New York University and a Certificate in Magazine Journalism from Ryerson University.

Dan York Dan York has contributed a weekly “tech report” into the For Immediate Release podcast since 2005. A passionate advocate for the open Internet, Dan serves as Senior Manager, Content and Web Strategy, for the Internet Society, a global nonprofit organization dedicated to ensuring the open development, evolution, and use of the Internet. Since the mid-1980’s Dan has been working with online communication technologies and helping businesses and organizations understand how to use and participate in those new media. Dan frequently presents at conferences, has authored multiple books and writes extensively online at sites found off of http://danyork.me/ Dan lives in New Hampshire with his wife and two daughters.

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About Dan York

Dan York focuses on explaining the changes going on all around us within communication technology and practices. In addition to producing FIR on Technology, Dan is a long-time contributor to The Hobson & Holtz Report. Full bio

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