Jen McClure and Liz Scherer are worried about a number of issues that arose out of this week’s conversation, which covered these topics:
- Burger King has walked back its poll on who Belgians see as their king (King Philippe or BK) after blowback from the royal family.
- Mary Meeker’s 2017 Internet Trends 350-plus-page report included several nuggets of interest to communicators, including the share of online advertising that belongs to just Facebook and Google (and what it might mean to media companies); the growth in the number of Internet users and smartphone users; the volumes of data creating a virtuous cycle of innovation for the healthcare industry; the amount of time people spend on mobile media communications; the rise of voice technology; brands sourcing content from fans; the shift in search from typing words to speaking them or showing images; the impact of a bad online experience on customer retention; and the importance of immigration to tech innovation.
- Facebook is making it possible for Groups to create online courses.
- Can brands learn anything from The New York Times’ success with email newsletters, especially those that curate content from other sources?
- Thought leadership has an impact on the B2B purchase process, according to a study from Edelman and LinkedIn.
- President Trump’s tweets in the wake of the London Bridge terrorist attack and his explanations for withdrawing from the Paris Climate Accord hold lessons for leaders and communicators.
- Liz, Jen, and Shel also weighed in on a listener comment about the student walkout during a commencement address by U.S. Vice-President Mike Pence.
- Dan York reports on the African Internet Summit, Apple’s World-Wide Developers Conference, and Google’s plan to block ads that don’t meet its standards from directly within Chrome.
Links to the source material for this episode are on Contentle.
Jen referenced two surveys underway, both of which are open for your input:
Special thanks to Jay Moonah for the opening and closing music.
About Our Guests:
Jen McClure is CEO of JEM Consulting & Advisory Services. Prior to founding JEM, Jen was Vice President of Digital & Social Media and the head of the Digital Center of Excellence at Thomson Reuters. In 2005, Ms. McClure founded the Society for New Communications Research, a nonprofit research and education foundation and think tank and was President of the Board of Directors from 2005-2016, when the organization merged with The Conference Board. She now chairs the Advisory Board of the new organization.
Liz Scherer is a digital communications strategist specializing in health & wellness, nonprofits, regulated industry and agriculture. A pioneer in the social web healthcare movement, Liz has been involved in moving the envelope in terms of health and gender equity and is a former social media advisory board member for Health Justice CT. She is especially interested in how novel & emerging players are ultimately impacting agility marketing and in the disruption of content/communication-driven customer experiences. In addition to her extensive experience as a strategist, Liz has worked as a journalist, medical writer, copywriter and blogger and maintains active memberships in the National Association of Science Writers, the Association of Health Care Journalists and Journalism and Women’s Symposium. Currently, she is a curator of Emerging Infectious Diseases for univadis.com’s Clinical Essentials, and recently took a role to direct strategic communications for a mHealth publisher. Liz sits on the Advisory Board for the Center for Health, Media & Policy, Hunter College, NYC. In her spare time, she mentors health start-ups at GA/1776 DC and Village Capital, and is active in the D.C. Tech Community.