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Philippe Borremans and Jennifer Wah join host Shel Holtz for a conversation on these topics:

• The Association for the Measurement and Evaluation of Communication (AMEC) is launching a campaign to eradicate Advertising Value Equivalencies (AVEs) from PR measurement once and for all. The UK’s Chartered Institute for Public Relations (CIPR) is joining in, giving members a year to transition or face the consequences.
• Philippe summarizes the recent African PR Summit held in Casablanca earlier this month.
• A study finds statistically that people respond to online marketing based on consumer stories.
• Can professional associations play a role in guiding the ethical behavior of their members, particularly when the definition of what is ethical crosses national borders?
• Fake news appeared in abundance following the Manchester terrorist attack, but none of it seemed to have a political agenda. When businesses are dragged into these stories, how should they respond?
• Dan York reports on the new ability to add video to a Medium “Series” and Eli Pariser’s perspective on fake news.

Connect with our guest co-hosts on Twitter at @horationelson and @jenniferwah.

Links to the source material for this episode are on Contentle.

Learn more about and register for SocialChorus’s FutureComms 2017 conference.

Sign the IABC commitment to ethics petition.

Special thanks to Jay Moonah for the opening and closing music.

FIR was recorded using Zencastr.

About Our Guests:

Philippe Borremans is a multi-lingual corporate communications professional with more than 20 years experience in both internal and external communications, crisis communications, online reputation management and media relations.  His career started at Porter Novelli in Brussels and continued at IBM for about 10 years. Both functions gave him extensive experience in European Media Relations and Public Relations. A specialist in press relations, issues management and communication campaigns, he is currently director of Strategy at PRMedia. Every week beginning Philippe interviews thought leaders and curates PR news on his podcast, Wag the Dog, which will resume production in September.

Jennifer Wah, MC, ABC, has worked with clients to deliver ideas, plans, words and results since she founded her storytelling and communications firm, Forwords Communication Inc., in 1997. The company operates as a strategic alliance of hand-picked professionals; all renowned for work in their areas of specialization. This approach means the right team is assembled for each project; no more, no less.   With more than two dozen awards for strategic communications, writing and consulting, Jennifer is recognized as a storyteller and strategist. She has worked in industries from healthcare to financial services to academia, and is passionate about the opportunity for stories to inspire actions and reactions within organizations.In 2013, Jennifer was named Associate Faculty of Royal Roads University, and in this capacity, continues to teach, coach and mentor others with an interest in business communication.

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio