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The conversation on this special episode of the show focused on a single theme: ageism in PR and digital/social media. Guest co-hosts Jennifer Stauss and Mark Story joined host Shel Holtz to explore several dimensions of the issue, including…

• Whether digital media deserves its own seat the C-suite table and, if it does, what kind of experience needs to be represented there.
• Do you really need to hire somebody under 25 (or 40) for social media jobs?
• Why ageism seems to be the acceptable form of discrimination

Connect with our guest co-hosts on Twitter at @jenniferjstauss and @markstory_.

Links to the source material for this episode are on Contentle.

Learn more about and register for SocialChorus’s FutureComms 2017 conference.

Special thanks to Jay Moonah for the opening and closing music.

FIR was recorded using Zencastr.

About Our Guests:

Jennifer Stauss is an award-winning, accomplished strategic communications storyteller who helps organizations succeed in a constantly evolving digital media environment. Jennifer’s success stems from more than 18 years developing strategy and flawless execution in public relations and social media campaigns, online and offline influencer relations and advocacy and brand ambassador community development, content development, blogger relations, reputation management, media relations, media training and speech writing. Jennifer brings to her clients a varied and multifaceted professional background, including work in the advertising industry, television news industry, political and municipal arenas, entrepreneurial sector, online cancer advocacy and a wide variety of nonprofit and for-profit organizations. Her efforts result in high-profile campaigns that substantially increase awareness and produce desired objectives, such as the “Welcome to Omaha American Idol” crop circle and “WTF? (Where’s the Funding) for Lung Cancer?” social media campaign. Jennifer’s career in broadcast journalism that innately enables me to identify solid story ideas and secure prime media placements, as well as anticipate and capitalize on timely and opportunistic digital communications opportunities.

Mark Story is a one-time contributor to FIR. Mark currently works as communication counsel and social media lead for the National Cancer Institute, and he was director of International Corporate Affairs for the Alibaba Group in Hong Kong and the first-ever director of New Media for the Securities and Exchange Commission. Mark also put in time on the agency side as a senior VP for Fleishman-Hillard and a vice president at APCO Worldwide. Mark is also the author of the book, “Starting Your Career as a Social Media Manager,” which was published in 2012. Mark also teaches at Johns Hopkins University.

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio