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Chris Abraham and Frank Eliason join Shel Holtz for this week’s episode, commenting on these stories…

• United Airlines’ crisis drags on and on, aided by user-generated content, competitors piling on, and Saturday Night Live. Even Pepsi can’t escape the United kerfuffle.
• Mastodon continues to grow and continues to earn scoffs from the been-there-done-that crowd. There are things about it that could, maybe, give it legs.
• Twitter’s struggles haven’t abated, but what would it mean to PR if it went out of business?
• Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Some thought it was brilliant. Others not so much.
• Burson-Marstellar is taking an ombudsman approach to social media. It could be a trend for other agencies to follow or it could be a marketing ploy.
• In his Technology Report, Dan York adds his thought to the United and Mastodon discussions.

Connect with today’s guest co-hosts at @chrisabraham and @frankeliason.

Links to the source material for this episode are on Contentle.

Registration page for PCNY’s “Technology Beat” live-stream referenced in today’s show.

Here’s where to join the FIR Gaggle , which was mentioned on today’s show.

Special thanks to Jay Moonah for the opening and closing music.

FIR was recorded using Zencastr.

About today’s guest co-hosts:

Chris Abraham, digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. He operates his consultancy at Gerris Corp. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media.

Frank Eliason, a partner at Brain+Trust Partners, is a renowned customer experience leader who introduces disruptive and transformative strategies to revolutionize businesses. Working for Comcast, he was recognized by BusinessWeek as “the most famous customer service manager in the U.S., possibly in the world.” At Citi he was recognized as one of the most innovative people in banking, not once, but twice by Bank Technology News. He drives the right behaviors at all levels by bringing focus to the customer and their story. Besides working for Comcast, Citi and Vanguard Investments, he has advised many Fortune 500 companies. Prior to joining the team at Brain+Trust, he led U.S. digital for Zeno Group, a Daniel J. Edelman company. He is the author of “@YourService” (Wiley, 2012).

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio