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Francine Hardaway and Kami Huyse join Shel Holtz for this week’s episode, digging into these stories…

• More and more brands are producing web video series. The latest to join the trend: Chipotle, Marriott Rewards, and Dove. Is there potential here for PR and corporate communications?
• There has been no shortage of corporate crises to explore, including leggings on United Airlines, invasive seeds from Honey Nut Cheerios, and a fired employee from Cracker Barrell. Do any of these matter in the long run?
• Advertisers are fleeing from YouTube due to fear of an ad appearing with an offensive video, causing anguish among content creators whose revenues are tanking. Google is trying to right the ship, but one company has already reduced the number of sites on which it advertises from 400,000 to 5,000 with no noticeable change to the performance metrics.
• Millennials are driving B2B companies to become “socially investible.”
• There’s data in GIFs.
• Dan York reports on Facebook’s mobile apps adopting a Snapchat-like Stories feature.

Connect with today’s guest co-hosts at @hardaway and @kamichat.

Links to the source material for this episode are on Contentle.

Join the FIR Gaggle for a chance to get a free copy of J. Kelly Hoey’s book, “Build Your Dream Network.”

Special thanks to Jay Moonah for the opening and closing music.

FIR was recorded using Zencastr.

About today’s guest co-hosts:

Francine Hardaway, Ph.D., is the co-founder of Stealthmode Partners, an accelerator for early stage entrepreneurs. A three-time entrepreneur herself, she has been a PR professional since 1980. Her last PR company, Hardaway Marketing Services, was acquired by Intel in 1996, and after a year inside Intel, she emerged to advise, coach, and fund startups in the internet space in partnership with Ed Nusbaum. Dr. Hardaway has written for Huffington Post, Fast Company and Medium, and is a contributing writer to the Phoenix Business Journal, where she has won two journalism awards for best column. She has also taught “Business and Future of Journalism” and “Digital Media Entrepreneurship” classes as ASU’s Cronkite School of Journalism.

Kami Huyse is the founder of Zoetica Media. She writes an award-winning blog, Zoetica Talks, on the topic of public relations and social media strategy. Kami is a national leader in the use of social media for public relations. She speaks at social media events and conferences all over the country and her work in social media has earned her the SNCR’s 2008 Reputation Management award and IABC’s 2009 Gold Quill of Excellence Award. Kami was a 2010 fellow of the Society for New Communications Research where she pursued a study on how cause marketing in social communities can benefit companies. She is also the co-founder and organizer of the Social Media Breakfast Houston and serves on the board of CiviliNation.

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio