FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / For Immediate Release / FIR #79: Ads, Algorithms, Rants, the Oxford Comma, and… who defines “offensive” content?

FIR #79: Ads, Algorithms, Rants, the Oxford Comma, and… who defines “offensive” content?

March 20, 2017 by Dan York Leave a Comment

http://traffic.libsyn.com/fir/forimmed-79.mp3

Podcast: Play in new window | Download (Duration: 1:03:19 — 29.0MB) | Embed

Subscribe: Google Podcasts | Email | RSS | More

Shel Holtz was away on travel and so FIR correspondent Dan York stepped in as a guest host. Chip Griffin and Jen Phillips joined Dan for this week’s episode, which covered these stories…

  • The Association of National Advertisers calls for independent ad data audits at Amazon, Linkedin, Pinterest, Snapchat and Twitter – but will any of the companies actually care? And are communicators looking at the wrong metrics, anyway?
  • Global advertisers are pulling spending from Google / YouTube due to PR/reputation concerns about having their ads shown on videos they consider offensive – how does Google adjust? Who determines what is “offensive”?
  • On that topic, Google’s latest algorithm changes are targeting offensive results and low-quality sites — should communicators pay attention? (Chip has a rather strong opinion here!)
  • Articles about Snapchat are divided about whether it is a leader or it is failing, while competitors are copying Snapchat’s features — will it survive? (Chip had another very strong opinion here.)
  • A Poynter article says that in Donald Trump’s America there is significant competition for investigative journalists – what role does investigative journalism play in media success and failure?
  • European newsrooms are forming a united front against fake news — will it matter?
  • And, of course, we had to discuss the recent court case in Maine that was decided based upon the lack of an Oxford comma…

This was also the first-ever “Made in New Hampshire” episode of FIR, with all three participants being in NH.

Connect with our guests on Twitter at @chipgriffin and @jenzings.

Links to the source material for this episode will are available on Contentle.

Join the FIR Gaggle for a chance to get a free copy of J. Kelly Hoey’s book, “Build Your Dream Network.”

Special thanks to Jay Moonah for the opening and closing music.

About today’s guest co-hosts:

Chip Griffin, Host of Chats with Chip and Media Bullseye RoundtableChip Griffin, host of Chats with Chip and the Media Bullseye Roundtable, brings more than two decades of experience in the public relations arena, including service in public and private sector organizations. Chip is an entrepreneur, communicator, and writer. He currently serve as North American CEO of CARMA, a global media intelligence company with a presence in 43 countries worldwide. In his free time, Chip is an active American University alumni volunteer, as well as a baseball umpire and basketball referee. Chip lives in New Hampshire with his wife and two sons.

Jennifer Zingsheim Phillips is the principal at 4L Strategies, consulting and providing content development for a variety of industries. She has worked in communications and public affairs for 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. Jen lives in New Hampshire.

 

Dan York Dan York has contributed a weekly “tech report” into the For Immediate Release podcast since 2005. A passionate advocate for the open Internet, Dan serves as Senior Manager, Content and Web Strategy, for the Internet Society, a global nonprofit organization dedicated to ensuring the open development, evolution, and use of the Internet. Since the mid-1980’s Dan has been working with online communication technologies and helping businesses and organizations understand how to use and participate in those new media. Dan frequently presents at conferences, has authored multiple books and writes extensively online at sites found off of http://danyork.me/ Dan lives in New Hampshire with his wife and two daughters.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • FIR B2B #124: How to Supercharge Your Website Content
  • album art: FIR on Strategy
    FIR on Strategy #23: Updates - Length & Content
  • FIR B2B #106: Tips For Auditing and Fine-Tuning Your Content

About Dan York

Dan York focuses on explaining the changes going on all around us within communication technology and practices. In addition to producing FIR on Technology, Dan is a long-time contributor to The Hobson & Holtz Report. Full bio

Filed Under: For Immediate Release

Share Your Comments on For Immediate Release

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Facebook.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America) or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.