Kami Huyse, Marshall Kirkpatrick, and Laura Pevehouse join host Shel Holtz to talk about these topics:
- An update on the latest news about fake news, including the steps Facebook is taking to call it out, Germany’s new law that could cost Facebook 500,000 euros for each fake news item it publishes, how big brands are inadvertently funding fake news, how fake news is inspiring people to turn their attention back to mainstream media, and why owned media (especially corporate blogs) are more important than ever
- A new app that lets employees engage anonymously with other workers in their company led 200-plus Amazon employees to critique their employer’s handling of a colleague’s attempted suicide
- A look at how blockchain could play a part in marketing and advertising
- A streaming video update, including Facebook’s introduction of live-streamed 360-degree videos, Instagram’s rollout of Instagram Live, Twitter’s introduction of live-streaming from directly within the twitter app, Twitch’s introduction of live streaming, and the first-ever live-streamed surgery using Snapchat’s Spectacles
- Facbook’s disclosure of measurement errors (and what it means for communicators)
- Whether Mixed, Augmented or Virtual reality headsets will ever become a common consumer appliance (and if not, what will?)
- What to expect from influencer marketing in 2017
Links to the source material for this episode are on Contentle.
Special thanks to Jay Moonah for the opening and closing music.
FIR is recorded using Zencastr.
About today’s panel:
Kami Huyse founded Zoetica Media. She writes an award-winning blog, Zoetica Talks, on the topic of public relations and social media strategy. Kami is a national leader in the use of social media for public relations. She speaks at social media events and conferences all over the country and her work in social media has earned her the SNCR’s 2008 Reputation Management award and IABC’s 2009 Gold Quill of Excellence Award. Kami was a 2010 fellow of the Society for New Communications Research where she pursued a study on how cause marketing in social communities can benefit companies. She is also the co-founder and organizer of the Social Media Breakfast Houston.
After a successful career blazing trails in new media as one of the top tech bloggers in the world (first hired writer at TechCrunch, co-editor of ReadWriteWeb), Marshall Kirkpatrick led the Little Bird team building software for enterprise marketers to do research, real-time market intelligence and marketing amplification. The tool for influencer marketing, content marketing, and research was acquired recently by Sprinklr, the full-service social media management system, where Marshall now serves as director of R&D.
Laura Pevehouse is Chief Blogger for Direct2Dell. Laura brings 16 years of experience in corporate communications and digital marketing roles to her work, including jobs in public relations, employee communications, branding, community engagement, event management, online commerce, social media and virtual world development. In her role as Dell’s Chief Blogger, Laura is responsible for the development, coordination and execution of strategy and content for Dell’s corporate blog, Direct2Dell. Since taking the Direct2Dell reins, Laura has recorded an 80% increase in time on page at the end of the first year in this role. She also leads the company’s cross-business unit editorial team and engages with marketing, product line, operations and corporate communications colleagues worldwide to enhance the company’s brand.