Christopher Barger (Brain+Trust Partners), Gini Dietrich (Arment Dietrich Inc.), and Doug Haslam (Stone Temple Consulting) were on the FIR panel for some conversation about the following topics…
- A study found a correlation between increased investment in CSR activities and profitability.
- Ratings for National Football League broadcasts are way down and a lot of reasons are being cited. A lot of them come down to the NFL’s culture and values.
- Sexism is alive and well — even at the PRSA conference.
- PR agencies aren’t training their staffs to deliver the kind of digital services their clients want.
- Dan York reports on the feud between Twitter and Facebook over live streaming enhancements.
- Twitter is discontinuing Vine, and Vine producers aren’t happy. (Neither is one of Vine’s founders.)
- A study finds CMOs believe Artificial Intelligence will be bigger than social media.
- Apple has dropped a lot of ports customers are accustomed to on its latest MacBook Pro.
Doug Haslam’s jargon list from this episode:
- Change Agent
- Walk the talk
- Talk the talk
Links to the source material for this episode are on Contentle.
Special thanks to Jay Moonah for the opening and closing music.
About today’s panel:
Christopher Barger is a partner at Brain+Trust Partners, an executive consultancy helping leaders manage an evolving marketplace with common sense and strategic guidance. He was previously Senior Vice President of Global Programs at Voce Communications, a Porter Novelli company, helping clients around the world develop and execute social media strategies. Christopher has been in the Porter Novelli family since 2011, arriving after nearly seven years of leading social media programs at Fortune 50 companies, and has a decade and a half’s experience building corporate communications strategies. Before joining PN, Christopher was director of global social media at General Motors, building the company’s social media program and leading its presence across multiple social networks. Christopher also previously managed social media initiatives and corporate communications for IBM, serving from 2005-2007 as that company’s first “Blogger-in-Chief” and playing the pivotal role in the development of IBM’s social media program. Christopher is the author of the book “The Social Media Strategist” (McGraw Hill, 2012).
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at the PR and marketing blog, Spin Sucks, is co-author of Marketing In the Round, and is co-host of Inside PR, a weekly podcast about communications and social media. Her second book, Spin Sucks, is now available! She speaks, she writes for Crain’s Chicago Business and other publications.
Doug Haslam’s career has spanned a variety of disciplines within the communications field: radio technology, editorial production, public relations, marketing, social media and digital. Currently a senior consultant with Stone Temple Consulting, Doug began with public radio, producing news and thoughtful sports programs, moving into technology public relations, and currently to social media and content strategy for brands of all sizes and industries. Doug’s love of media has come full circle, as his most recent positions have seen him taking full advantage of his content creation skills, managing social media and brand publishing programs for a wide variety of clients.