It’s a wide-ranging conversation this week with TopRank Marketing CEO Lee Odden, Bozell PR and Social Media Strategist Jennifer Stauss, and Zena Weist, director of Marketing and Media Relations for Catholic Charities of Northeast Kansas. Our topics included the following:
- Google’s plan to introduce a mobile-only search index and its implications for content marketers
- The further blurring of lines between delivery channels as Facebook enables you to watch Live videos on your TV, people watch presidential debates on Twitter and Facebook, and Twitter opens Periscope to any video feed (for approved publishers)
- The increasing personalization of content, with examples including a campaign that delivers video based on your facial expressions and a patent for a technology that will display relevant billboards as you drive by
- A Facebook post by a doctor who was prevented from helping a fellow passenger in distress because the cabin crew apparently couldn’t believe a black woman flying out of Detroit might actually be a doctor (and the problems it has created for the airline)
- Dan York reports on communication implications of the Internet of Things
- We had a slew of audio comments from listeners, including one wondering whether blockchain might play a role in political fact-checking
- The exploding trend of brands producing entertainment content for delivery via online channels (the latest a reality show from the UPS Store)
- The challenges and opportunities from repurposing content
Links to the source material for this episode are on Contentle.
Special thanks to Jay Moonah for the opening and closing music.
About today’s panel:
Cited by the Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee Odden is the CEO of TopRank Marketing, an internationally respected digital marketing agency that provides consulting for some of the most successful companies in the world. Lee’s evangelism for an integrated approach to search, social media, influencer and content marketing has extended over 100 events in 12 different countries. He blogs at marketingblog.com and is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Lee is least known for founding “Marketers with Beards” the most infamous Facebook group dedicated to marketers with beards.
Jennifer Stauss is public relations and social media strategist at Bozell, a creative marketing communications firm in Omaha, Nebraska. Her work there encompasses public relations and social media strategy and execution, crisis communications as well as social media community development and management. Jennifer founded SMAC!, which stands for Sock Monkeys Against Cancer – a social enterprise that encourages the giving of SMAC! monkeys – true “creature comforts” for those with or impacted by cancer – reminding them no one fights it alone. The creation of SMAC! was inspired by Jennifer’s mother’s battle with lung cancer (no, she never smoked) and their politically incorrect social media campaign called “WTF? (Where’s the Funding) for Lung Cancer,” that publicly chronicled her mom’s battle to educate the masses that ANYONE can get lung cancer and increase funding for the #1 cancer killer and the LEAST funded. The WTF? campaign gained national notoriety as a finalist in Mashable’s awards for most creative social media campaign.Before entering the cancer world, Jennifer did two stints in the agency world; served as press secretary for the then Omaha mayor and started her career and a television journalist at the CBS local affiliate in Omaha as well.
Zena Weist is a Digital Practitioner and Business Strategist with over 20 years of integrated marketing expertise including executive leadership in digital start-ups, account management with interactive agencies and client-side roles in brand engagement, communications, social media strategy and web implementation. Named one of the 25 Women Who Rock Social Media from TopRank in 2011, Zena shifted to Non-Profit work two years ago becoming the Marketing and Media Relations Director of Catholic Charities of Northeast Kansas. Her “For Purpose” gig has allotted her the opportunity to create and lead a “silo-bashing” integrated marketing and communication team for this over 250-person social service agency with 20 programs serving over 25,000 neighbors in need a month and partnering with over 1200 volunteers a month.