Today’s panel features “Writing Without Bullshit” author Josh Bernoff, social media traveler Steve Garfield, and SHIFT Communications Marketing Technology Vice President Christopher S. Penn. The stories covered in today’s show:
- A follow-up to last week’s report on Saatchi & Saatchi chairman Kevin Roberts’ suspension after offensive remarks about gender equity in the ad business. Roberts has resigned.
- The U.S. Olympic Committee and the International Olympic Committee apparently don’t want any businesses to talk about the games unless they’re paying sponsors. Not even a tweet to cheer on a hometown athlete. And media companies can’t distribute GIFs or Vines.
- CNN anchor and commentator Fareed Zakaria referred to Republican presidential nominee Donald Trump as a “bullshit artist” on the air. Since Josh is with us, we explore just how true this statement is — and whether it matters.
- Instagram has launched a knock-off of Snapchat Stories, and they may have done a better job with it.
- Steve discusses the Mevo camera, which he has experimented with, and its potential uses by communicators.
- Dan York reports on Ello and Snapchat Stories.
- Pokemon Go continues to attract attention from the media, users, and businesses.
- Tom Foremski suggested back in 2009 that “every company is a media company.” Yet most companies aren’t keeping up with media companies. Many text-based media companies are now getting into television.
- Chris produced a screencast showing how anybody can promote voter registration using Facebook ads for $5 a day.
Links to the source material for this episode are on Contentle.
Special thanks to Jay Moonah for the opening and closing music.
About today’s panel:
Josh Bernoff is Chief Troublemaker at WOBS, LLC, blogging daily at Without Bullshit, describing the BS that surrounds us and how we can cut through it with clear, powerful writing. He is the author of “Writing Without Bullshit” from HarperBusiness, which will be released on September 13. Before striking out on his own, Josh spent 20 years at Forrester Research, ultimately as Senior Vice President for Idea Development, developing ideas and analyzing consumers, technology, media, social, and mobile. He c0-authored three books while at Forrester: “Groundswell,” “Empowered,” and “The Mobile Mind Shift.”
Steve Garfield is a Social Media Traveler, and an advisor and investor in startups, and people. Garfield is a part owner of Lord Hobo Brewing Company and enjoys blogging about tech, beer, wine, food and travel. He is also a speaker at conferences and local colleges. He currently runs Boston Media Makers. Steve taught New Media Tools for Journalism at Boston University from 2008-2009 and continues to guest lecture at BU, Emerson, Northeastern, Simmons and other colleges to show students how to leverage video production tools, blogging and social media to help them get seen and get hired. His first book, “Get Seen: Online Video Secrets, came out in January 2010 from Wiley Publishing, is about how easy it is to get started in web video. Steve was co-creator of the first vloggercon and a co-organizer of the first PodCamp held in Boston.
Christopher Penn works among different fields, professions, and ideas to help people understand each other. He can write code, but he’s not a developer or IT pro. He can design campaign strategies and run ads, but he’s not an advertising professional. Christopher defines himself as a marketing technologist: Digital marketing is Christopher’s laboratory. He is Vice President of Marketing Technology at SHIFT Communications (a national PR firm). He also co-hosts of the Marketing Over Coffee marketing podcast with John Wall. He is a Google Analytics Certified Professional and a Google AdWords Certified Professional. And Christopher has been a practitioner of the martial arts for 20 years now, and currently hold a black belt in ninjutsu under Sensei Mark Davis of the Boston Martial Arts Center.