Welcome to episode #4 of For Immediate Release. This week’s panel includes Think AHA Chief Instigator Mitchell Levy (who is also the host of Thought Leader Life on the FIR Podcast Network), Stone Temple Consulting senior consultant Doug Haslam, and ClaimWizard co-founder and marketing director Lynette Young.
On today’s show, we explored the following topics:
- A Washington Post reporter called out Edelman for soliciting reporters’ insights on a client’s communications efforts, not an unusual practice, but this time it was veiled in secrecy and involved a donation made on the reporter’s behalf to a charitable organization. While a couple reporters found the solicitation unacceptable, it didn’t get any serious traction as a story. We wonder why.
- Twitter has launched Twitter Moments, the latest in a barrage of news platforms that also includes Facebook’s Instant Articles, Apple News, Google’s Accelerated Mobile Pages (AMP), and Snapchat Live Stories. What are the implications for the practice of PR and, in particular, pitching stories to the media?
- Justine Sacco, the PR professional shamed by the Internet for a misguided tweet, is now working for FanDuel, one of the two big fantasy sports gambling sites that finds itself embroiled in its own controversy. Yet several sources including the New York Post have made an issue of Sacco’s role with the company.
- In his Tech Report, Dan York looks at Ello’s iOS app, whether email (and tools like Tiny Letter) aren’t the anti-Facebook, the plans to live-stream the Democratic debate, and Dan’s upcoming talk at AstriCon.
- A study from Maxwell PR + Engagement delves into blogger expectations and practices when it comes to working with brands.
- Mitchell leads a discussion on best practices for becoming a thought leader.
- PR News wants $450 for the print version of a social media guide. Would you pay?
- Cinemagraphs are taking off in social media, prompting stock photo houses to rush to build their libraries while a German startup, Gallereplay, will focus exclusively on them.
Links to the source material for this episode are on Delicious.
Special thanks to Jay Moonah for the opening and closing music.
About this week’s panel:
Doug Haslam’s career has spanned a variety of disciplines within the communications field: radio technology, editorial production, public relations, marketing, social media and digital. Doug began with public radio, producing news and thoughtful sports programs, moving into technology public relations, and currently to social media and content strategy for brands of all sizes and industries. Doug’s love of media has come full circle, as his most recent positions have seen him taking full advantage of his content creation skills, managing social media and brand publishing programs for a wide variety of clients.
Mitchell Levy is focused on democratizing thought leadership. According to LinkedIn, he is the first Thought Leader Architect in the world! As of June 25, 2013, there were over 115,000 people in LinkedIn with “Social Media” in their title, only 500 with “Thought Leader” and only one “Thought Leader Architect” . Marshall Goldsmith, The Most Influential Leadership Thinker in the World (Thinkers50 Survey—Sponsored by Harvard Business Review) calls Mitchell’s 18th and latest book #CREATING THOUGHT LEADERS “the career Bible for thought leaders!” As a Thought Leader Architect, Mitchell helps companies turn their experts into recognized thought leaders.
Lynette Young is co-founder and Director of Marketing ClaimWizard. ClaimWizard is a software-as-a-service workflow management system for the public adjuster industry. She is a marketing technology strategist and published author with focus on digital marketing and implementation services. With over 25 years in technology, 17 of those years in digital marketing, she is well positioned as a “full stack marketer” giving her a distinct advantage in today’s fast paced business and environment. Over her professional career, Lynette has worked with clients of all sizes ranging from Google, Twitter, Harlequin Publishing, and American Airlines to HVAC installers, an email marketing service provider, local appliance retailers, other agencies, corporate franchises, and public adjusting firms. Lynette heads up the ClaimWizard digital marketing products and team.