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“Thought leadership” is a term that gets bandied about a lot. (A Google search for the term produced over 100 million results.) You have to question whether everything labeled thought leadership actually is, suggesting the quality of thought leadership leaves something to be desired. In fact, a recent study from Edelman and LinkedIn finds doubts about the quality of thought leadership but also reveals that when it’s done right, it can be huge dividends for organizations, from building trust to driving business. Neville and Shel share some of the study’s findings in this short midweek episode.

Links from this episode:

• 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report
• 7 takeaways from a study on B2B thought leadership; why it works or doesn’t
• Never stand still: Keeping ahead of competitors through thought leadership
• What Thought Leadership Is and What It Should Never Be
• The value of corporate thought leadership
• 12 Companies That Lead the Way in Thought Leadership

The next monthly, long-form episode of FIR will drop on Monday, April 29.

We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.

Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.

About Shel Holtz

Shel Holtz, SCMP, ABC, IABC Fellow, is senior director of Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio

About Neville Hobson

Neville Hobson is a communicator, social strategist, consultant, digital change agent, writer, and podcaster. He is co-founder and co-host of the 'For Immediate Release' podcast. Since 2000, his career has focused on working with organisations globally to help them leverage his experiences, knowledge and subject-matter expertise of social networks, social media marketing, analytics and insights reporting, to create and build foundations for authentic engagement and to expand online reach and influence. Full bio