It happens every January, as surely as the Tiffany ball will drop in Times Square on New Year’s Eve: Edelman has released its annual Trust Barometer with a focus on the public’s views on innovation and the pace of change, along with the usual dimensions of trust the survey tracks every year. Neville and Shel examine some of the study’s core findings and reflect on their meaning for today’s communication professionals. Also in this episode, Neville and Shel discuss a court case in the U.K. in which an employee was told she could not work remotely and had to return to the office, along with other developments in the whole remote-hybrid-return-to-the-office battle; a global advertising conglomerate did something remarkably creative with synthetic media, demonstrating some of the positives that are possible with AI-generated hyperrealistic video; and a scandal 20 years in the making has erupted in the UK thanks to a four-part docudrama. In his tech report, Dan York reports on WhatsApp’s launch of voice updates, Threads’ plans for integration with the fediverse; generative AI developments, and a couple of milestone anniversaries.
The next monthly, long-form episode of FIR will drop on Monday, January 29.
We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email email@example.com.
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.
Links from this episode:
- ‘Trust’ Takes Another Hit
- Trust Barometer: Innovation Fueling Divisiveness
- Trust in media: UK drops to last place in Edelman survey of 28 nations
- L’Oréal CEO says remote staff have ‘no passion, no creativity’
- Home workers lack social skills, warns recruitment giant
- Fujitsu may have to repay ‘fortune’ spent on Post Office scandal, Chalk says
Links from Dan York’s Tech Report:
- WhatsApp launches voice updates and polls for Channels
- The Quiet Death of Ello’s Big Dreams
- How Threads will integrate with the Fediverse
- 404 Media on AI-generated spam and why they Need Your Email Address
- The LLM Misinformation Problem I Was Not Expecting | RIPE Labs
- Jan 15 – Wikipedia’s 23rd anniversary – Wikipedia Day
- Hello. The Apple Mac @ 40
- Watch Steve Jobs reveal the very first Macintosh on this day in 1984 | Macworld