In Paris, commercial murals on walls are permitted only without logos or product images. Oatly, the non-dairy milk company, was entering the French market and planned an out-of-home (OOH) campaign that involved wall murals. Intent upon showing their product without violating the law, the company turned to a guerilla marketing effort that has gone viral. Neville and Shel explain in this short midweek episode.
Links from this episode
- How Oatly bent Paris ad rules | LinkedIn
- Guerrilla Marketing Statistics 2023 – Emerging trends to help your brand
The next monthly, long-form episode of FIR will drop on Monday, December 25.
We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email firstname.lastname@example.org.
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.