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RyanAir has a reputation: For the lowest airfares in Europe, you’ll get where you’re going with the bare minimum of service. The airline’s social media accounts — notably TikTok — have done a brilliant, irreverent job of setting expectations for anyone planning to fly on RyanAir, which the social media manager’s skills were first-rate. When he left the company — reportedly because of its cultural shortcomings — he abided by the 90-day quiet period, then applied his social media skills to share his experience. His posts (not surprisingly) made headlines. In this short midweek episode, Neville and Shel break down what this might mean for RyanAir.

Links from this episode:

• Ryanair social media manager resigns over company culture
• Lessons from Ryanair on the art (and rules) of going gonzo on TikTok
• Ryanair: How a budget airline took off on TikTok
• Neville Hobson on LinkedIn: Ryanair’s Legendary Social Media Boss Quits, Makes Dramatic Exit
• FIR Interview with Edelman’s Radina Russell

The next monthly, long-form episode of FIR will drop on Monday, November 20.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.

About Shel Holtz

Shel Holtz, SCMP, ABC, IABC Fellow, is senior director of Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio

About Neville Hobson

Neville Hobson is a communicator, social strategist, consultant, digital change agent, writer, and podcaster. He is co-founder and co-host of the 'For Immediate Release' podcast. Since 2000, his career has focused on working with organisations globally to help them leverage his experiences, knowledge and subject-matter expertise of social networks, social media marketing, analytics and insights reporting, to create and build foundations for authentic engagement and to expand online reach and influence. Full bio