A review of the trove of articles about how brands have addressed the conflict in the Middle East suggests that there is no way to satisfy everybody, even for brands that opt to say nothing at all. Neville and Shel explore the peril of speaking out, even as expectations continue for companies and their CEOs to address societal issues. Also in this monthly long-form episode:
- The closure of Pebble (formerly T2) has implications for the entire fractured social media ecosystem
- A global PR body has ratified 10 principles for the ethical use of AI in PR and communications
- LinkedIn influencers are becoming a force to be reckoned with
- A poll from MIT explores key decision points for deploying AI in the enterprise
- Silicon Valley appears to have given up on news in social networks
In his tech report, Dan York shares details about the flailing of Twitter, changes in Threads, WhatsApp channels, and Automattic’s purchase of Texts.
The next monthly, long-form episode of FIR will drop on Monday, October 30.
We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email firstname.lastname@example.org.
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.
Links from this episode:
- Artificial Intelligence in Public Relations and Communications: cases, reflections and predictions (Edited by Ana Adi)
Links from Dan York’s Report:
- X launches two new subscriptions to boost your replies
- Twitter/X is now charging a $1 annual fee to let new accounts post
- Elon’s X Rolls Out Voice and Video Calls
- X to take on newswire services with new product, XWire
- Threads is adding polls and GIFs as it continues to chase X
- WhatsApp Channels: Everything You Need To Know
- Streamlining Communications: Automattic Acquires Texts.com