FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / For Immediate Release / FIR #36: A QR code in every Cracker Jack box

FIR #36: A QR code in every Cracker Jack box

May 23, 2016 by Shel Holtz Leave a Comment

http://traffic.libsyn.com/fir/forimmed-36.mp3

Podcast: Play in new window | Download (Duration: 1:41:23 — 41.5MB) | Embed

Subscribe: Google Podcasts | Email | RSS | More

Today’s panel features Paul Gillin, who is opening a content marketing arm of his company Profitecture (and who also is host of FIR B2B here on the FIR Podcast Network); Carol Kinsey Goman, a keynote speaker, author, and adviser on collaboration, non-verbal communication, and other communication-related issues; and David Murray, executive director of the Professional Speechwriters Association, publisher of Vital Speeches of the Day, and prolific blogger. All three of today’s panel are published authors who talked about…

  • CEOs and CFOs who offer explanations (and excuses) for underperforming financials, often blaming non-material causes while ignoring more substantive issues.
  • The greatest level of awareness of the Facebook Live video-streaming platform is among 30-44 year-olds. We also talked about visual communication in general.
  • Collaboration can be too much of a good thing if not done right.
  • Can communicators finally reach a consensus on one issue, that they all despise Donald Trump?
  • The sales of print books are rebounding while e-book sales are dipping. Should communicators revisit print as a tactic?
  • A PRSA survey found most communicators think internal communications is falling behind the digital workplace. Is it necessary for internal communicators to be on top of current technologies? Are advocates for the latest tech digital oracles or cyberterrorists?
  • Cracker Jack is replacing the prize in the container with a QR code. This is one use of technology nobody likes — even those who like QR codes.
  • Tech correspondent Dan York reacts to last week’s episode and reports on a Facebook acquisition, Facebook’s release of free “spatial audio” software, and an online dialogue about encryption.

Connect with our panelists on Twitter at @PGillin, @CGoman, and @TheMurr.

Links to the source material for this episode are on Delicious.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

paulgillinPaul Gillin writes, speaks, and trains marketers and corporate executives to think like publishers as part of Profitecture. He specializes in social media for B2B companies – in fact, he co-wroteSocial Marketing to the Business Customer with Eric Schwartzman (who was an FIR panelist last week) and currently co-hostsFIR B2Bwith Eric. Paul has written four other books, including Attack of the Customers, his most recent book. He co-authored The Joy of Geocaching with his wife, Dana. Before striking out on his own, Paul worked for TechTarget and, before that, was editor-in-chief and executive editor of Computerworld Magazine.

carolkgCarol Kinsey Goman, Ph.D., is an international speaker for corporations, associations, universities and government agencies. She is a leadership blogger for Forbes, and has served as adjunct faculty at John F. Kennedy University in the International MBA program, at the University of California in the Executive Education Department, and for the Chamber of Commerce of the United States at their Institutes for Organization Management. Carol’s clients include over 200 organizations in 25 countries. She’s a media source about the impact of body language on leadership effectiveness and the author of 12 books, including The Silent Language of Leaders: How Body Language Can Help or Hurt How You Lead.  Carol is a current faculty member for the Institute for Management Studies, offering master classes in Leadership Presence and Collaborative Leadership. She’s been a therapist in private practice, a nightclub entertainer, and a majorette for the 49er football team — but not in that order.

themurrFor 20 years David Murray has written and spoken frequently on corporate, political and personal communication issues—particularly employee communication, and speechwriting. He also done extensive feature writing on wide-ranging subjects: politics, golf, murder, hairpiece making, boxing, ballet, homelessness, motorcycling, the state supreme court, sailing, dinosaurs, professional poker and other related subjects, for publications and media outlets as disparate as the The New York Times, the Chicago Tribune, Sailing Magazine, Golf Magazine, Car Collector Magazine, Chicago Magazine, Advertising Age, Vibe.com and the Huffington Post. He is the executive director for the Professional Speechwriters Association, publisher of Vital Speeches of the Day, author of two books, and a prolific blogger at Writing Boots.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • FIR #216: FIR Joins MPN
  • FIR on Higher Education - Update
  • New FIR Podcast: The Crisis Show

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio

Filed Under: For Immediate Release

Share Your Comments on For Immediate Release

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Facebook.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America) or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.