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The court of law is not the only place where reputations must be defended. Increasingly, it’s also in the court of public opinion. In response, British law firm Schillings takes on the PR industry by setting up its own agency for clients seeking a different way to manage their reputation. In this short midweek episode, Neville solo (Shel is away) discusses what it means for the PR industry and considers the challenges and opportunities for both professions.

The next monthly, long-form episode of FIR will drop on Monday, October 2 (but it will be the September episode).

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.

Links from this report:

• Law firm Schillings takes on PR industry by setting up its own company (FT paywall)
• British Libel Law Firm Schillings Sets Up PR Agency (PRovoke Media open access)

About Neville Hobson

Neville Hobson is a communicator, social strategist, consultant, digital change agent, writer, and podcaster. He is co-founder and co-host of the 'For Immediate Release' podcast. Since 2000, his career has focused on working with organisations globally to help them leverage his experiences, knowledge and subject-matter expertise of social networks, social media marketing, analytics and insights reporting, to create and build foundations for authentic engagement and to expand online reach and influence. Full bio