“Pity Marketing” is having a moment. Multiple reports have surfaced of people sharing tales of woe, mostly on the X (formerly Twitter) social network, leading many who see the posts to pull out their wallets. Could the same technique work for bigger brands? Also in the August long-form episode of “For Immediate Release”:
- The Associated Press has published its AI guidelines for journalists
- Big advertisers are rushing to take advantage of AI
- Gartner has pegged AI at the peak of inflated expectations
- Motion identities are now a requirement for brands
- Brands are starting to sound alike on social media
In his Tech Report, Dan York reports on Twitch’s plans to roll out blocking, new features on Threads, developments with Mastodon, a new fediverse report, and scientists scaling back their use of X (formerly Twitter).
The next monthly, long-form episode of FIR will drop on Monday, October 2 (but it will be the September episode).
We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email email@example.com.
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.
Link from this report:
Links from Dan York’s Tech Report
- Twitch Will Let Streamers Block Banned Users from Watching Streams
- Threads gets retweets — sorry, reposts — in the reverse-chronological feed
- Twitter’s Rival Threads Is Already Unraveling
- The BBC on Mastodon: experimenting with distributed and decentralised social media
- The Fediverse Report (Search is coming to Mastodon)
- Erin Kissane’s excellent essay about why people leave Mastodon
- The Fediverse Report (a great way to keep up on the fediverse)
- Thousands of scientists are cutting back on X/Twitter