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AI rewrote 50 of the best-known brand slogans, and survey respondents preferred the AI version 48 percent of the time — even Apple’s “Think Different” slogan fell to the AI alternative. Also in this AI-heavy monthly long-form episode:

• Newsrooms are adopting standards for using AI
• Google is pitching an AI news-writing tool to major media outlets
• How should newsrooms be thinking about AI?
• A study of more than 5,000 ChatGPT conversations reveals how people are using the chatbot
• Maybe AI isn’t coming for everyone’s job after all
• An NFT platform has launched a limited-edition print magazine
• What’s behind Twitter’s poop emoji PR?
• In his tech report, Dan York introduces himself to Threads, Mastodon analytics are now available, Vox is ending its CMS, a look at Llam2, worries about AI cluttering the web with useless content, and a new podcast to try.

The next monthly, long-form episode of FIR will drop on Monday, August 21.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.

Link from this report:

• Writing guidelines for the role of AI in your newsroom? Here are some, er, guidelines for that 
• Google Tests A.I. Tool That Is Able to Write News Articles
• What should newsrooms do with AI?
• Redditors prank AI-powered news mill with “Glorbo” in World of Warcraft
• Search & Performance Marketing Daily: ChatGPT Analysis Sheds New Light Into People’s Behavior, Intent
• AI Rewrites 50 Famous Brand Slogans
• Maybe AI Isn’t Coming for Everyone’s Job After All
• Print Is Dead? Why NFT Platform Zora Is Launching a Magazine
• Here are the biggest reasons jobs could disappear — and A.I. isn’t one of them
• Behind Twitter’s poop emoji PR

Links from Dan York’s Tech Report

• The Rise of Social Analytics on Mastodon
• Scoop: Vox Media drops its own CMS
• Meta releases Llama 2, its open-source LLM with double the context length, for free for research and commercial use, and expands its Microsoft partnership
• Unleashing Glorbo

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio

About Neville Hobson

Neville Hobson is a communicator, social strategist, consultant, digital change agent, writer, and podcaster. He is co-founder and co-host of the 'For Immediate Release' podcast. Since 2000, his career has focused on working with organisations globally to help them leverage his experiences, knowledge and subject-matter expertise of social networks, social media marketing, analytics and insights reporting, to create and build foundations for authentic engagement and to expand online reach and influence. Full bio