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Meta’s Threads, a new micro-blogging platform, is now available to anyone with an Instagram account — no invite codes or waitlists required — and there has been no shortage of people willing to give it a try. Only about two weeks old, Threads is already the subject of speculation about its future. In the meantime, brands and journalists are jumping onto the platform. Should your company or brand be there, too? Neville and Shel share their thoughts in this short midweek “For Immediate Release” episode.

The next monthly, long-form episode of FIR will drop on Monday, July 24

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.

Link from this report:

• Five reasons Threads could still go the distance (Platformer)
• Threads’ daily active users halve in one week—should brands still take it seriously? (The Drum)
• Threads hits another milestone with 150 million downloads worldwide (Neowin)
• How Threads’ Privacy Policy Compares to Twitter’s (and Its Rivals’) (Wired)
• 6 Threads App Settings Worth Trying Out (Wired)
• How Brands Are Making Their Entry on Threads, the Latest Twitter-Killer App From Meta (Inc.)

About Shel Holtz

Shel Holtz, SCMP, ABC, IABC Fellow, is senior director of Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio

About Neville Hobson

Neville Hobson is a communicator, social strategist, consultant, digital change agent, writer, and podcaster. He is co-founder and co-host of the 'For Immediate Release' podcast. Since 2000, his career has focused on working with organisations globally to help them leverage his experiences, knowledge and subject-matter expertise of social networks, social media marketing, analytics and insights reporting, to create and build foundations for authentic engagement and to expand online reach and influence. Full bio