A new survey finds that 90 percent of Americans don’t trust influencers. What does this mean for the multi-million dollar influencer industry? And where can brands turn now, since the old celebrity approach also doesn’t carry much weight with consumers? Neville and Shel fill you in during this short midweek episode.
The next monthly, long-form episode of FIR will drop on Monday, June 19.
We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email email@example.com.
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available.
Link from this report: