Podcast: Play in new window | Download (Duration: 1:38:42 — 40.4MB) | Embed

Subscribe: Email | RSS | More

The number of change initiatives companies impose upon employees has skyrocketed from two per year in 2016 to 10 in 2022. That has left employees with a serious case of change fatigue, increasing the likelihood that these initiatives will fail. Shel and Neville look at data from Gartner and advice on how to better handle the surge of change programs, many of which companies are undertaking in response to challenges resulting from the COVID-19 pandemic. Also in this episode:

• Web3 has never captured the public’s imagination. The lingo of Web3 may be partly to blame.
• Over half of public relations practitioners lack confidence in their data literacy skills. That’s a problem when the simple but useless AVE metric is no longer the communicator’s fall-back metric.
• The pandemic influenced the ways companies communicated with employees, leading to a shift in the elements of communication that lift organizations’ internal brands.
• A quarter of Twitter users don’t expect they’ll be using the platform within a year.
• The uproar over perceived or real copyright violations inherent in the Large Language Models used by generative AI tools is poised to find its way into laws and regulations.

The next monthly, long-form episode of FIR will drop on Monday, June 19.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available.

Link from this report:

• Web3 Needs Better Words
• Over half of PRs lack confidence in their data literacy skills
• How COVID-19 Influenced Internal Communication
• Study Shows that 25% of Twitter Users Don’t Expect to Still be Using Twitter in 12 Months
• Employees Are Losing Patience with Change Initiatives
• Why Harry Potter is the copyright timebomb under generative AI models

Links from Dan York’s Report

• AI in your pocket: ChatGPT officially comes to iPhone with new app
• Google I/O and the Coming AI Battles
• G7 Hiroshima Leaders’ Communiqué | The White House
• SCOTUS declines to address Section 230 protections and shields Twitter from liability for terror-related content
• TikTok Users Sue Montana, Calling State Ban Unconstitutional

About Shel Holtz

Shel Holtz, SCMP, ABC, IABC Fellow, is senior director of Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio

About Neville Hobson

Neville Hobson is a communicator, social strategist, consultant, digital change agent, writer, and podcaster. He is co-founder and co-host of the 'For Immediate Release' podcast. Since 2000, his career has focused on working with organisations globally to help them leverage his experiences, knowledge and subject-matter expertise of social networks, social media marketing, analytics and insights reporting, to create and build foundations for authentic engagement and to expand online reach and influence. Full bio