Today’s panel includes Blogger Bridge CEO Chris Christensen (who also hosts the Amateur Traveler podcast), Voce Communications Senior VP Christopher Barger (who is about to open Christopher Barger Communications), and CustomScoop founder Chip Griffin.
Our topics included…
- The implications for communicators of the growing trend of corporations embracing gay rights and issuing public statements opposing statewide legislation that restricts those rights
- Egypt’s plan to win back tourists despite no recognition in the plan of terror risks, while Mexico has found a way to address the Zika virus
- The widely reported story of an executive who deleted his entire startup with a single line of code, which turned out to be a publicity stunt
- The decline in personal posts on Facebook and how it affects communicators who have invested heavily in Facebook as a channel
- Dan York’s report on Facebook’s F8 developer conference
- The pivot to video by many news organizations and whether company communicators need to follow suit
- Communication jobs opening up focused on writing the scripts chatbots use
Links to the source material for this episode are on Delicious.
Special thanks to Jay Moonah for the opening and closing music.
About today’s panel:
Christopher Barger is Senior Vice President of Global Programs at Voce Communications, a Porter Novelli company, helping clients around the world develop and execute social media strategies. Christopher has been in the Porter Novelli family since 2011, arriving after nearly seven years of leading social media programs at Fortune 50 companies, and has a decade and a half’s experience building corporate communications strategies. Before joining PN, Christopher was director of global social media at General Motors, building the company’s social media program and leading its presence across multiple social networks. Christopher also previously managed social media initiatives and corporate communications for IBM, serving from 2005-2007 as that company’s first “Blogger-in-Chief” and playing the pivotal role in the development of IBM’s social media program. Christopher is the author of the book “The Social Media Strategist” (McGraw Hill, 2012), and was a contributor to Forbes’ CMO Network through his blog, “The Social Media Report.” He and his family are proud to call the Detroit area home. Catch him on Twitter @cbarger.
Chris Christensen is the CEO at BloggerBridge.com, a website that helps connect companies with relevant bloggers, writers, podcasters, videographers, and other content creators. He’s also the host of the Amateur Traveler Podcast, which he’s been producing almost as long as this show, since June 2005. Chris is also a coder; he was a director of Engineering for TripAdvisor, Executive VP of Engineering and Operations for LiveWorld, and a manager at Apple, designing and programming server solutions.
Chip Griffin is a writer and entrepreneur with a particular interest at the intersection of communications and technology. Chip has helped clients communicate more effectively through strategic messaging, writing, digital advice, and innovative web-based software. He sold one of his companies, CustomScoop, in the summer of 2015. After first getting involved with digital marketing and communications in the mid-1990’s, Chip became one of the first individuals to serve as a Chief Digital Officer of any major public relations firm. He has written for clients and publications for more than 20 years.