It’s not unlikely that you have been mispronouncing some well-known company and brand names like IKEA, Hyundai, Porsche, Bayer, and Adidas. Some brands use common mispronunciations as the foundation for a marketing campaign, as Hyundai has undertaken in the UK. Neville and Shel explore some of these campaigns and examine the broader issue of hard-to-pronounce brand names in this short midweek episode of the “For Immediate Release” podcast.
The next monthly, long-form episode of FIR will drop on Monday, December 26.
We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email email@example.com.
Special thanks to Jay Moonah for the opening and closing music.
Links from this report:
- (YouTube video)