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From experimentation, ideation, and storyboarding to producing the actual images to be used in an ad, advertising agency creatives are finding Artificial Intelligence image generators like DALL-E, Midjourney, and Stable Diffusion instantly useful, saving time and money without sacrificing the end results. Does this spell the end of the graphic arts business?
The next monthly, long-form episode of FIR will drop on Monday, October 17.
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Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.
Links from this report:
- How ad agencies are using AI image generators — and how they could be used in the future (AdAge paywall)
- Can You Use AI-Generated Art in Your Digital Marketing and Content Efforts?
- AI Art Is Here and the World Is Already Different
- Nestlé Brand Is Latest to Venture Into Brave New World of AI Art Direction
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About Shel Holtz
It’s amazing to see how AI is revolutionizing the way ad agencies approach their creative processes. I think the key insight from the podcast is that AI art tools are empowering ad agencies to rapidly experiment and iterate on creative concepts. The ability to generate dozens of variations in minutes must be a game-changer for the ideation process. And as the technology continues to advance, the quality and originality of the AI-generated art will only improve.