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You are here: Home / For Immediate Release / FIR #284: Ad Agencies Embrace AI Art

FIR #284: Ad Agencies Embrace AI Art

September 28, 2022 by Shel Holtz and Neville Hobson Leave a Comment

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From experimentation, ideation, and storyboarding to producing the actual images to be used in an ad, advertising agency creatives are finding Artificial Intelligence image generators like DALL-E, Midjourney, and Stable Diffusion instantly useful, saving time and money without sacrificing the end results. Does this spell the end of the graphic arts business?


The next monthly, long-form episode of FIR will drop on Monday, October 17.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

  • How ad agencies are using AI image generators — and how they could be used in the future (AdAge paywall)
  • Can You Use AI-Generated Art in Your Digital Marketing and Content Efforts?
  • AI Art Is Here and the World Is Already Different
  • Nestlé Brand Is Latest to Venture Into Brave New World of AI Art Direction

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Related Posts

  • FIR B2B #70: The Peculiar PR Challenges of AI's Resurrection, With Jason Bloomberg
  • FIR #173: Is That An Ad?
  • CWC 43: How agencies should think about AI and analytics (featuring Katie Robbert)

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio

About Neville Hobson

Neville Hobson is a communicator, social strategist, consultant, digital change agent, writer, and podcaster. He is co-founder and co-host of the 'For Immediate Release' podcast. Since 2000, his career has focused on working with organisations globally to help them leverage his experiences, knowledge and subject-matter expertise of social networks, social media marketing, analytics and insights reporting, to create and build foundations for authentic engagement and to expand online reach and influence. Full bio

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