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You are here: Home / For Immediate Release / FIR #273: What Is The Metaverse? It’s A Network

FIR #273: What Is The Metaverse? It’s A Network

July 28, 2022 by Shel Holtz and Neville Hobson 2 Comments

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If you peruse search results for “the metaverse,” it will seem like half the content you find focuses on defining it. At Nvidia, executive Richard Kerris thinks it’s pretty easy to define. “The metaverse is not a place,” he says. “It’s the network for the next version of the Web.” Neville and Shel explore that definition and related developments in this short midweek FIR episode.


The next monthly, long-form episode of FIR will drop on Monday, August 15. FIR “shorts” — episodes under 15 minutes — will appear once or twice weekly.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this episode:

  • Nvidia’s Omniverse: The metaverse is a network not a destination
  • Web3 platforms launch the Open Metaverse Alliance
  • NFTs Don’t Work the Way You Might Think They Do
  • “The Metaverse” by Matthew Ball (Amazon)

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Related Posts

  • FIR #250: Go for a Drive in the Metaverse
  • FIR #226: The Metaverse Goes Corporate
  • FIR #216: FIR Joins MPN

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio

About Neville Hobson

Neville Hobson is a communicator, social strategist, consultant, digital change agent, writer, and podcaster. He is co-founder and co-host of the 'For Immediate Release' podcast. Since 2000, his career has focused on working with organisations globally to help them leverage his experiences, knowledge and subject-matter expertise of social networks, social media marketing, analytics and insights reporting, to create and build foundations for authentic engagement and to expand online reach and influence. Full bio

Filed Under: For Immediate Release

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Comments

  1. Sallie Goetsch (rhymes with sketch) says

    August 1, 2022 at 8:20 pm

    One thing that everyone fails to mention when talking about moving to the Metaverse and making All The Things 3D is…text. I doubt humans are going to stop reading, and we read in 2d. Not only that, our eyeballs have a preferred right-to-left (or left-to-right) character width to traverse, and that dictated the shape of print books and even the way scrolls were laid out. Not to mention the fact that I very much doubt anyone wants to put a 3D headset on to read text.

    Reply
    • Neville Hobson says

      August 3, 2022 at 12:47 pm

      That’s good point, Sallie I think the focus on 3D and visuals is so strong that it’s the complete centre of attention. Yet I do believe that 3D and visuals are the defining focus of how mass engagement will eventually take root in the Brave New World. It won’t be headsets either. But this is some way off, I think, from mainstream adoption. 2D and text won’t go quietly!

      Reply

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